4A’s Antitrust Policy

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To ensure strict compliance with the antitrust laws of the United States, the American Association of Advertising Agencies has adopted this Antitrust Policy. This Policy discusses the standards of conduct that must be observed in relation to any Association-related activities to protect against the fact or appearance of violations of the antitrust laws in connection […]

4A’s Support for Advertising Self- Regulation through New BBB National Programs Organization

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As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that  have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]