Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Webinar: A View of New Business From the Other Side of the Table

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.  

R3 New Business League Report – April 2018

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from April 2018 available for all users to view.

R3 New Biz League Global and US – April 2018

The excel document, available only to 4A’s Members, includes detail related to identified wines, including the incumbent agency and the new successful agency. Published: May 2018

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

R3 New Business League Report – March 2018

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from March 2018 available for all users to view.

R3 New Biz League Global and US – March 2018

The excel document, available only to 4A’s Members, includes detail related to identified wines, including the incumbent agency and the new successful agency. Published: April 2018

Video Seminar: The Art of Negotiation

This presentation was delivered to the 4A’s Large Agency and Media Finance Committees on February 21, 2018 by Brett Colbert of Colbert Group Consulting.

The Client Point of View

4A’s members will learn about client perspectives in today’s rapidly changing marketing environment. In this session senior executives, who have experience in both the agency and client world will share their perspectives on marketer needs, wants and expectations along with their perspectives on mission critical agency services and capabilities.

The Trust Dividend

Trust always affects two measurable outcomes: Speed & Cost. These also happen to be the two most important variables in this industry. Advertising is the process by which trust is monetized—certainly with consumers and the public, but before that, between agencies and clients, and before that, between agencies and employees.

Agency Models and Models of the Future

MPF attendees will learn how industry thought leaders have been evolving their agency models and learn about models, service capabilities and resources that will be needed to succeed in the future.