Best Practice Guidance: Agency Search Agreements

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.

Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Process

This 4A’s position paper provides agencies with guidance on best practices relating to the ownership of agency developed ideas, plans and work created in the course of a marketer search for agency resources or a marketer request for proposal.

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Agency Search Consultants Provide “One Piece of Advice” for Agencies

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.

Accounts in Review: 2017 Year End

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the 2017 Year End is provided here.

Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Webinar: Advertising Legal Affairs – Assessing Website Accessibility

This presentation was delivered to the 4A’s Advertising Legal Affairs Committee on November 28, 2017 by Karen Jeffers and Russ Anderson of Pullman & Comley, LLC.

Webinar: New Business – Understanding and Working With Procurement

This presentation was delivered to the 4A’s Central Region New Business Committee on November 15, 2017 by Annette Cerami, Procurement Manager, Marketing & Services, at Constellation Brands.

4A’s Analysis of Agency Costs Survey Report

The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.

Webinar: New Business — Marketplace Observation & Winning in a Process Driven Review

This presentation was delivered to the 4A’s New Business Committee on November 2, 2017 by Matt Ryan of Roth Ryan Hayes.

Accounts in Review: 2017 Third Quarter

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the third quarter of 2017 is provided here.