Webinar: Marketing Sourcing

This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

R3 New Business League Report – October 2018

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from October 2018 available for all users to view.

R3 New Biz League Global and US – October 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

Davis & Gilbert highlights the FTC’s recent decision that agreements reached by 1-800 Contacts, Inc. with a number of its competitors unlawfully restricted the competitors’ ability to engage in search engine marketing, to the detriment of both consumers and search engines.

Webinar: Turbocharging Your Win Rate

This presentation was delivered to the 4A’s Central Region New Business Committee on November 14, 2018 by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.

R3 New Business League Report – September 2018

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from September 2018 available for all users to view.

R3 New Biz League Global and US – September 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018

Webinar: 4A’s | ID Comms Media Pitch Research Presentation

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Webinar: Unpacking Marketing Procurement

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.  

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.