Webinar: Perspectives on New Business and Client Relationships

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

Webinar: Our World in Transformation – What does it mean for growth?

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

R3 New Biz League Global and US – April 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: June 2019

R3 New Business League Report – April 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from April 2019 available for all users to view.

Webinar: Confessions of a Search Consultant

This presentation was delivered to the 4A’s National New Business Committee on May 23, 2019 by Ann Billock from Ark Advisors.

FTC Enforcement–Consumer Data Security

Davis & Gilbert discusses the Federal Trade Commission’s (FTC) recently announced settlements with operators of two websites claiming that the sites failed to take reasonable steps to protect consumer data, which resulted in the sites being accessed by hackers.

MPF 2019 Wrap Up

Marla Kaplowitz | President & CEO, 4A’s See all session highlights  

MPF 2019 The Future of Strategy—Building Agency Strategic Capabilities

    Amy Winger | CSO, VMLY&R Amy Worley | Chief Connections Officer, VMLY&R Download Presentation   Myths about Strategy Myth 1: That strategy is suffering. This is the golden age of strategy. Myth 2: That only media agencies need to know media. Myth 3: That the gig economy is killing us. The gig economy […]

MPF 2019 Agency Compensation Hacks You Can Use Starting Tomorrow

    Tim Williams | Founder, Ignition Consulting Group Download Presentation   The single most important decision in evaluating a business is pricing power. —Warren Buffet Agencies have a cost structure that masquerades as a revenue model. Other kinds of companies have revenue models. There are professional trained buyers; agencies are amateurs about selling. A […]

MPF 2019 The Business Case for Workplace Enlightenment

    Natasha Bowman | President and Founder, Performance ReNEW Download Presentation   Each employee has a personal identity with unique characteristics, experiences, and background, which makes that employee who they are. The Unenlightened Workplace If the workplace appears to frown upon the components of that unique identity—an accent, a hairstyle—the message to the employee […]

MPF 2019 Leading Your Agency at the Speed of Trust

Management Services

    Barry Rellaford | Co-founder and Master Facilitator, Global Speed of Trust Practice   This in-depth look at the economics of trust for an advertising management practitioner explored how to create a “high-trust dividend.” A framework for trust (making common sense common practice): Four Cores of Credibility Integrity. This is who we are: honesty […]

MPF 2019 Relationship Management—Best Practices Playbook

    Steve Boehler | Co-Founder, Mercer Island Group Robin Boehler | Co-Founder, Mercer Island Group Jennifer Eiselein | VP–Marketing & Product Development, VTech and LeapFrog Brands Jamie McGarry | SVP–Director of Business Development, DDB Chip Schuman | SVP–Marketing, Sargento Foods Download presentation deck The Relationship Client-agency relationships drive the work—which drives the business. Clients […]