Multicultural Experts at ALMA Launch New Marketing Science & Analytics Discipline

Marketing & Communications

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged.

4A’s Unveils Enlightened Workplace Certification® Program

Marketing & Communications

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

4A’s Launches On-Demand Learning Platform: 4A’s Learning Academy

Marketing & Communications

Designed to meet the evolving and challenging talent development needs of agencies in the advertising and marketing industries, the platform will provide agency professionals with access to a variety of specialized training resources.

Discover, Disrupt, Deliver: 4A’s Hosts Fourth Annual Talent@2030 Conference in NYC

Marketing & Communications

HR and talent leaders will convene at Talent@2030 for two days of panel discussions and keynotes confronting the industry’s organizational leadership and change management needs, along with workshops themed around Talent Management/Development, Difference & Belonging, and Talent Acquisition/Staffing.

Data Fuels an Intelligent World: the 4A’s Hosts Fifth Annual Data Summit

Marketing & Communications

The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.

4A’s and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1

Marketing & Communications

The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.

4A’s Opens Call for Entries for Fourth Annual Partner Awards

Marketing & Communications

The 4A’s has announced it is now accepting entries for the 2018 Partner Awards, the advertising industry’s only awards program that recognizes great creative partnerships.

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.

In Case You Missed It – November 2017

Marketing & Communications

In case you missed it in November, 4A’s Reveals Member Survey Results, “Inside the Campaign” with Deutsch for Tile, Partner Awards & more.