NBCUniversal announces Checkout commerce platform for shoppable ads

NBCUniversal is launching a checkout feature that lets consumers buy items directly within a piece of content: a play for direct-to-consumer brands that aren’t typically on TV, Ad Age reports. Checkout supports retailers shifting to an e-commerce model from brick-and-mortar during the COVID-19, NBCUniversal says. NBCU is waiving technology and cart fees through the end […]

Business as Unusual Webinar: Co-Creating the Next Normal: Innovation, Trust, and Higher Standards |

Thursday, April 16, 1–2 p.m. ET Co-Creating the Next Normal: Innovation, Trust, and Higher Standards Exclusive for 4A’s members. Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners […]

Business as Unusual Webinar: Strategies for Navigating the New Normal |

Tuesday, April 14, 4–5:30 p.m. ET Strategies for Navigating the New Normal Exclusive for 4A’s members. A month into the coronavirus crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world. Don’t miss this […]

4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Touchdown! 4A’s member agencies score big for brands in Super Bowl LIV

Autos, insurance, snack foods, soft drinks, software—for a few hours on Super Bowl Sunday this year, 4A’s member agencies cover a wide range of American life. It’s a selection of spots that celebrates culture, introduces memes, and shows off the infinite power of creativity. Here’s a quick look at the amazing work of 4A’s members […]

The 4A’s 2019 Year in Review

Look back at 2019…and look ahead at 2020   Dear 4A’s Members, In the Quantum Age of Marketing, the 4A’s continues to vocally champion and vehemently support the value you bring and the growth you create on behalf of clients. Your continual drive to push the industry forward helps brands build meaningful connections with consumers […]

4A’s Stratfest 2019 Jay Chiat Award– National Strategy – Grand Prix

Joanna Schwab, m:united McCann | Microsoft National Strategy 33 million people with disabilities play video games to do things they can’t do in the physical world. Reaching the world of disabled gamers through the Xbox Adaptive Controller was meant to demonstrate Microsoft’s mission and innovation prowess.   “For gamers with disabilities, gaming lets them do […]

4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Global Strategy

John Antoniello, VP–Senior Group Creative Director, Publicis Sapient Jennifer Berry, Managing Partner/Account Lead, Publicis Sapient Changing media representation can change lives. Changing the way women are depicted in media and advertising depends as much on changing who’s in front of the lens as who’s behind it. The campaign aimed to broaden representation to represent all […]

4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Nonprofit

Hilary Lund, Colle McVoy, Jackson Hole Travel & Tourism Board 97% of the land around Jackson Hole, Wyoming, is protected, which is a big attraction to the 3.2 million visitors every summer. But this massive influx creates tremendous wear and tear, which has escalated as more visitors like to show off their travels on social […]

Create Like a YouTube Star: Developing Lasting Relationships through Content

  Johannes Helms, Creative Effectiveness Lead, Google Ingrid Nilsen, YouTube Creator   YouTube creators are positioned to help marketers and agencies strategize how to develop lasting relationships with consumers through content that evolves with the creators’ values and the broader culture, influences purchases, and updates the rules of engagement throughout the customer journey.   “My […]

4A’s StratFest 2019: favorite planning tools, hacks, and resources

Attendees shared their favorite tools. 4A’s Research WARC Audience research Answer the Public BrandWatch Census.gov Discuss.io Facebook Audience Insights Google Surveys Instapanel inVibe Simmons Synthesio Think With Google YouGov.com Brand/business research Amazon reviews: natural language processing Company job boards Contagious I/O: case studies Lexalytics: natural-language processing Moz: search activity Quid: search activity Seeking Alpha: CEO […]

4A’s Stratfest 2019 Embracing a New Internet: People-First Strategy for a Decentralized Web

Luke Mulks, Director of Business Development, Brave Software   With privacy, security, and blockchain technological advances converging in a new people-first era for the internet, this session aimed to prepare strategists and marketers on how to plan, navigate, and succeed.   Download Presentation   < Return to event index