The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]

4A’S CEO: Unsubstantiated Claims against Agencies ‘Have Got to Stop’

Marketing & Communications

Originally published in Ad Age, December 7, 2018 Marla Kaplowitz opens up to Ad Age about the DOJ production probe’s impact on the industry and where the agency world goes from here. By Megan Graham, Ad Age Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, […]

4A’s Hires Simon Fenwick as EVP, Talent Engagement & Inclusion

Marketing & Communications

Fenwick will lead the organization’s programs to drive talent engagement, diversity and inclusivity across the industry The 4A’s, the leading advertising trade organization, today named Simon Fenwick as EVP, Talent Engagement & Inclusion. Fenwick will oversee the organization’s diversity, learning and development programs, including the 4A’s Foundation, which the Multicultural Advertising Intern Program (MAIP) and the […]

‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing

Marketing & Communications

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices; Reveals Shortcomings of Current Pitch Process

Marketing & Communications

New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies.   November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]

How Bipartisanship Could Affect The Advertising Industry Following Midterms

Marketing & Communications

Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018.   As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]

You’re Invited to the Screenings of “The City That Sold America”

Marketing & Communications

“The City That Sold America” is being screened in New York City, as part of DOC NYC. The screening date is November 11, Sunday, at 2pm, at the IFC Theater in downtown Manhattan.

ANA Report On In-Housing Isn’t Telling The Full Story, Says 4A’s

Marketing & Communications

Op-ed from Marla Kaplowitz, President and CEO, 4A’s. Original published on AdAge.com

Strategy Festival 2018 Report

From the inner workings of the brain to outer space, a lot of ground was covered at this year’s StratFest conference, which took place from October 9 to 11 in New York City. Marking the 50th anniversary of the planning discipline’s first introduction into the advertising industry, StratFest brought together influential leaders and industry strategists and planners to look at the next 50 years of planning and the evolving connection between brands and consumers.

4A’s Announces Winners in 22nd Annual Jay Chiat Awards for Strategic Excellence

Marketing & Communications

The winners of 2018 Jay Chiat Awards for Strategic Excellence were announced at the 4A’s StratFest conference in New York City. The Grand Prix, which is selected from the Gold award winners, was awarded to McCann Worldgroup India for its “5 Words That Make Toilets India’s New Status Symbol.” The agency won a total of five awards at this year’s presentation, including the Agency of the Year, a new award in 2018.

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

4A’s to Bring Together Communications Pros, Top Ad Trade Journalists And Industry Leaders for 2018 Agency Communications Summit

Marketing & Communications

The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.