How People in Latin America Divide Their Attention While Watching TV

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In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

Insights and Analysis to Guide Your Holiday Strategy

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Bazaarvoice provides insights into holiday shoppers and finds out when people will shop in this infographic.

Holiday Shoppers Are Begging Brands for Help. Are You Listening?

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Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season.

Beyond the traditional marketing funnel — a new formula for growth

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Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel.

What People Did for Summer Vacation — and How They Used Search to Do it

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Learn how to better tailor your search marketing to reach consumers actively seeking fun experiences.

Bringing Working Culture into the 21st Century

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CreativeBrief explores the state of agency working culture today.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out

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Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Extreme Reach Unveils Video Benchmarks Report for Q2 2018

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Extreme Reach’s Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting and demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.

Why People Need to “Know Before They Go”

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Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

A Change in Pitch

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Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

5 Ways You Can Use Surveys to Make Smarter Business Decisions

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Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

Extreme Reach: Video Benchmarks Report for Q1 2018

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Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.