Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

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This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

Your Guide to Building a Better Marketing Strategy for Reaching Today’s Viewers

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Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.

The Most Powerful Platform is… TV

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With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

4 Principles for Creating Video Ads that Drive Conversions

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Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.

How Integrated Data and Technology Helped 3 Companies Transform Their Marketing

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Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.

Context is Key: The Premium Publisher Advantage

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When it comes to advertising, Viacom’s Director of Marketing Strategy Natalie Chan explains that it’s no longer a battle between linear and digital. Instead, it’s whether a platform can control its content.

What You Need to Know About Mobile App Users

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Think with Google examines who is using mobile apps and how they use them.

Why Your Sports Marketing Plans Should Be About More Than the Sports You See on TV

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Think with Google looks into the benefits of adding lifestyle sports — like roller derby or handball — to your marketing plans. Check out this article and learn how to expand your reach of sports fans.

Upright Citizens Brigade Marches in to Help Madison Avenue

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Madison Avenue is populated by ad firms with names that remind one of alphabet soup: DDB. JWT. BBDO. Y&R. Now these agencies are about to be joined by a three-letter organization that evokes quite a different reaction: UCB.

Mirroring the Consumer Experience: The key to better advertising

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Considering that U.S. adults now spend nearly half their day consuming media, the lines between humans and their digital extremities are blurring more and more. So, as new opportunities – new devices, inventory, channels, and formats – emerge for advertisers, it is crucial for brands to rethink how they’re keeping up with their exceedingly connected audiences. In this piece, the Trade Desk’s Kathleen Comer suggests a new approach to consumer engagement.

Millennials on Pinterest

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Pinterest and Deep Focus Intelligence Group profile Millennial Pinterest users and surveyed them about their attitudes towards lifestyle and shopping.

Holiday shoppers are in the driver’s seat now—here’s what they’re looking for

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Google’s Head of Shopping, B2B Marketing, Emily Eberhard looks at how consumers, armed with mobile devices, are now researching to find the best deals of the season before, during, and after Black Friday, and hatching a game plan to determine what, where, and when to buy.