To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

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Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers

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Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

Why a Multi-Platform Digital Marketing Strategy is a Must

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In this article, Centro talks about the importance of digital multi-platform strategies. Discover what it is, how it works, and the need for goal setting prior to campaign launch.

What Travel Marketers Should Know About People Searching for Experiences

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Think with Google partnered with Greenberg Inc. to better understand the tours and activities traveler in the U.S., U.K., France, and Germany. Find out how travelers search for experiences, differences between planners vs. in-destination bookers, and the growth of travelers searching for activities near home.

5 Ways to Level Up Your Media Strategy for Global Sporting Events

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The 2020 Summer Multisport Games are one of the most popular sporting events around the globe. Facebook IQ provides five tips to help brands tap into this massive audience.

4A’s and Made of Millions Call on Agency Employees to Start Conversations About Mental Health

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‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2009 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising. The two groups launched the “Dear Manager” campaign, aiming to start a conversation […]

Bending the Curve: TV + Digital Video

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FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

Why Mobile Gaming Is the Future of Leisure Time

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Think with Google explores the current state of today’s gamers in this global report.

When It Comes to Video Ad Creative, How Much Should You Customize?

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Think with Google shares their findings on how video ad customization drives brand impact.

The 5 Minute Guide to Mastering Audiences on Twitter

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In this blog post on Twitter, Brandwatch Audiences shares how to tweet effectively with this guide focusing on your fans, your target audience, and the unknown.

Futureproofing Media Client-Agency Partnerships

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By Robert Rakowitz, Global Media Director, Mars Inc. The other day, I was invited onto a panel at the 4As Decisions 2020 to discuss “How Collaboration Gets Results.” Along with other colleagues, I was asked to present a client view on how media is evolving on the advertiser-side and what this means for media agencies. […]

Prepare for the Unexpected: A Guide to Testing and Learning with Incrementality Measurement

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Facebook has created a guidebook on incrementality measurement, what can go wrong during marketing experimentation, and what you can do to overcome them.