This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.
With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell.
Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.
Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.
When it comes to advertising, Viacom’s Director of Marketing Strategy Natalie Chan explains that it’s no longer a battle between linear and digital. Instead, it’s whether a platform can control its content.
Think with Google examines who is using mobile apps and how they use them.
Think with Google looks into the benefits of adding lifestyle sports — like roller derby or handball — to your marketing plans. Check out this article and learn how to expand your reach of sports fans.
Madison Avenue is populated by ad firms with names that remind one of alphabet soup: DDB. JWT. BBDO. Y&R. Now these agencies are about to be joined by a three-letter organization that evokes quite a different reaction: UCB.
Considering that U.S. adults now spend nearly half their day consuming media, the lines between humans and their digital extremities are blurring more and more. So, as new opportunities – new devices, inventory, channels, and formats – emerge for advertisers, it is crucial for brands to rethink how they’re keeping up with their exceedingly connected audiences. In this piece, the Trade Desk’s Kathleen Comer suggests a new approach to consumer engagement.
Pinterest and Deep Focus Intelligence Group profile Millennial Pinterest users and surveyed them about their attitudes towards lifestyle and shopping.
Google’s Head of Shopping, B2B Marketing, Emily Eberhard looks at how consumers, armed with mobile devices, are now researching to find the best deals of the season before, during, and after Black Friday, and hatching a game plan to determine what, where, and when to buy.