FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.
Think with Google explores the current state of today’s gamers in this global report.
Think with Google shares their findings on how video ad customization drives brand impact.
In this blog post on Twitter, Brandwatch Audiences shares how to tweet effectively with this guide focusing on your fans, your target audience, and the unknown.
By Robert Rakowitz, Global Media Director, Mars Inc. The other day, I was invited onto a panel at the 4As Decisions 2020 to discuss “How Collaboration Gets Results.” Along with other colleagues, I was asked to present a client view on how media is evolving on the advertiser-side and what this means for media agencies. […]
Facebook has created a guidebook on incrementality measurement, what can go wrong during marketing experimentation, and what you can do to overcome them.
Think with Google gives advice to retailers on how to leverage constantly evolving shopping behavior. In this paper, you will learn strategies revolving around the use of data, seasonal approaches, local insights, and inventory control.
Think with Google outlines five principles to create effective travel landing pages for mobile.
Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.
If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.