How to Create an Effective Video Ad for Every Stage of the Customer Journey |

Third Party Content

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a Youtube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.

Refashion Your Thinking About Apparel Shopping |

Third Party Content

Facebook IQ shares results of its study of over 12,000 people in nine countries to better understand how the fashion consumer journey is evolving, especially due to the impact of mobile and social media. Learn about the importance of brand values, seamless experiences, geographical nuances, and strategies for marketers.

Five Ways to Improve Your Christmas Campaign Planning With Facebook and Instagram |

Third Party Content

This insights piece from Facebook IQ focuses on Christmas shopping in the UK and includes advice for marketers.

Rich Media Showcase |

Third Party Content

This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers

Third Party Content

Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

Why a Multi-Platform Digital Marketing Strategy is a Must |

Third Party Content

In this article, Centro talks about the importance of digital multi-platform strategies. Discover what it is, how it works, and the need for goal setting prior to campaign launch.

What Travel Marketers Should Know About People Searching for Experiences |

Third Party Content

Think with Google partnered with Greenberg Inc. to better understand the tours and activities traveler in the U.S., U.K., France, and Germany. Find out how travelers search for experiences, differences between planners vs. in-destination bookers, and the growth of travelers searching for activities near home.

5 Ways to Level Up Your Media Strategy for Global Sporting Events |

Third Party Content

The 2020 Summer Multisport Games are one of the most popular sporting events around the globe. Facebook IQ provides five tips to help brands tap into this massive audience.

4A’s and Made of Millions Call on Agency Employees to Start Conversations About Mental Health

Third Party Content

‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2009 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising. The two groups launched the “Dear Manager” campaign, aiming to start a conversation […]

Bending the Curve: TV + Digital Video |

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

Why Mobile Gaming Is the Future of Leisure Time |

Third Party Content

Think with Google explores the current state of today’s gamers in this global report.