Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity

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The appointment marks the independent agency’s first DEI leadership role Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Read more in Adweek here.

TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce

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When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of […]

Shaquille O’Neal Co-Founds New Ad Agency Focused on Diversity

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Called Majority, the agency will strive for a talent pool that’s 75% “black, brown, women and LGBTQ,” says Omid Farhang, co-founder and CEO   Basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa […]

Terminix Taps The Martin Agency and Mediahub As Agencies of Record

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Appointment exterminates relationship with Barkley, which only won the account last year   Terminix has tapped Interpublic Group of Cos.’ The Martin Agency and Mediahub as its agencies of record across creative and media, respectively, following a review. Consultant The Burnett Collective ran the review, which included six agencies, according to the companies. It was launched […]

Horizon Media Vet Serena Duff Has Died

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She helped the agency build up its Los Angeles office   Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last […]

Ad Council Debuts Massive Vaccine Campaign to Quell Concerns and Answer Questions

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With a heavy focus on communities that have been disproportionately affected   Various Covid-19 vaccines are here, and people have concerns, opinions and questions. To educate Americans about the effectiveness and safety of the vaccines that are currently available, the Ad Council is debuting a massive campaign. The aim is to convince people to become inoculated against […]

The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines

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Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.   DOWNLOAD THE PLAYBOOK HERE   New York, NY, February 25, 2021 – The Ad Council and COVID Collaborative today […]

Talent Talk: Eyes Wide Open – The World is Colorized – Are you

February 23, 2021 Join Louis W. Jones IV, a veteran Media & Marketing expert and former CEO of Maxus and EVP, Media and Data at the 4A’s, and Steve Williams, Global COO of Essence  for an intimate conversation around Louis’s journey as a Black media trailblazer; his journey through corporate America, his experiences, highlights and […]

Spotify Announces Ad Network In Push To Monetize The Audio-Only Market

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At virtual event, audio giant reveals new podcasts and ad tools   Spotify announced a new advertising marketplace — the Spotify Audience Network —  that will allow brands to tap into the streaming giant’s audience of audio consumers. The company provided an update during its “Stream On” event today, it’s first such event since 2018. The Spotify Audience Network will […]

Tech Industry Challenges Maryland Online Ad Tax

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Lawsuit argues state’s newly enacted tax on digital advertising revenue represents an improper levy on the internet   WASHINGTON—Groups representing major tech companies filed a lawsuit Thursday challenging Maryland’s new online advertising tax, contending it is an improper levy on the internet. The suit in U.S. District Court in Maryland challenges the state’s recently enacted […]

Sam’s Club Names VMLY&R Its First AOR

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Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch. The account was put in review in order to consolidate of a variety of agency roles under one single partner. The review was also reportedly driven by “conflict issues” after one of its agency partners Mono returned to the […]

Government Relations and Advocacy: Privacy

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The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to […]