Whether your team is already back, planning to return to the office in a few weeks or months or never again, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate your future workplace. RTO/Hybrid Workplace Policies Whether you’re coming […]

The advertising industry, which influences global purchasing decisions and is vital for companies trying to reach diverse audiences, has been confronting its diversity and inequity issues since the Black Lives Matter protests last June. Ad agencies have committed to do more diversity training, eliminate pay gaps among underrepresented groups, and diversify their staffs, especially in the C-suite. […]

  The agreement has nine key points centered around concerns voiced by members of the industry. The 4A’s is releasing an agency review participation agreement with standards for an agency and potential client to agree on before a pitch process. While the organization has released guidance on this topic before, this marks the first time the trade […]

A new body of research from the 4A’s outlines how agencies can (and should) approach environmental claims in their brand messaging   The American Association of Advertising Agencies, better known within the industry as the 4A’s, has released a comprehensive guide to eco-friendly messaging that may allow marketers to better serve consumers who are increasingly […]

August 31, 2021 The 4A’s Foundation #365BLACKPRINT initiative is designed to amplify Black voices 365 days of the year. As part of this platform, we are recognizing leaders that go above and beyond to drive inclusivity in the workplace. Join Jacquelyn Green, Program Manager with the 4A’s Foundation as she speaks with Eden Zeilo, Director […]

The 4A’s Face of Talent event includes a virtual conference, diversity career fair and portfolio review.   The 4A’s Foundation is honoring college students in its Multicultural Advertising Intern Program (MAIP) with a week-long calendar of virtual events to connect students with potential employers.  The event, which kicked off on Monday, celebrates more than 400 […]

DOL Regulation to Watch: Federal Minimum Salary Threshold for Classifying Exempt Employees As President Biden’s Department of Labor (DOL) nominees continue to move through the Senate confirmation process and publicly respond to member inquiries about their preferred priorities, we are starting to get a clearer picture of potential future labor policy changes that could be […]

Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that. Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy. In this video interview with […]

Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those of competitors, which often occur in campaigns that span both TV and digital, with the adoption of the Ad-ID identifier backed by several industry trade […]

NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience Across All Screens   REMOTE WORKSPACES EVERYWHERE – July 22, 2021 – Today, NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a […]

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]

Agency Comms IN FOCUS Webinar Series Airdate: Thursday, July 15, 2021 It’s been a tumultuous year and a half for our industry, and that includes those who write about it. Designed for PR and communication professionals in the industry, join Ogilvy’s Global Chief Communications Officer David Ford as he speaks with Adweek’s Managing Editor Chris […]