To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off. Rather than just accepting that reality, the team leaned into it by making the captions startling […]

Colle McVoy announced today that Gina Gray has been promoted to executive director of business development. Gray (formerly director of business development) is responsible for leading the growth strategy and pitch manageme for Colle McVoy and its branded practices Exponent PR and 10 Thousand Design. Her extraordinary efforts over the last year have led to […]

— The two BFA students will join SVA’s class of 2025 — May 4, 2021 — As high school students gear up for college, Deutsch NY and SVA are excited to announce the two recipients of the Fund the Change scholarship. The first of its kind, Fund the Change will provide students with year-round mentorship […]

The new roles aim to better represent needs across independent agencies and holding companies. The American Association of Advertising Agencies (4A’s) is shaking up its executive leadership team in a bid to better cater to its members — and reflect the industry it serves. On Monday, the agency trade organization said it has hired Ashwini […]

The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s mission to help its members compete, as it grows a diverse leadership team. Ashwini Karandikar joins the 4A’s as the new evp, media, tech and data, […]

The 15 Second Pivot: A Conversation with Renetta McCann April 27, 2021 Renetta McCann is recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them. Renetta has always maintained […]

  “So Good To See You, Connecticut” campaign drives immediate visitation, long-term intent to visit   AVON, Conn., (April 29, 2021) – Adams & Knight, one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic […]

Second in the 4A’s series on The Future of Work Aired Wednesday, April 28th The ingenuity and resourcefulness of the advertising industry over the last year has been remarkable. Despite the rapid onset of a global pandemic, agencies were able to pivot their operations, create new collaboration models and find ways to create and produce […]

For the advertising industry, the past year generated some much-needed disruptions that could have lasting impacts. The COVID-19 pandemic forced agencies to reimagine workplace culture and support and calls for racial equality compelled organizations to examine their own commitments to diversity and inclusion. The results, top agency executives say, may result in systemic changes that […]

We need new ways of working that benefit the people that do great work—not the work itself   By Marla Kaplowitz, President and CEO, 4A’s The future of work in any industry has yet to solidify, just as the pandemic has yet to truly come to an end. With vaccination numbers on the rise and […]

Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency […]

The Future of Work: The Changing Role of the Office March 25, 2021 Join us as we kick off our new Future of Work content and webinar series for a discussion on the changing role of the office. In this conversation, we’ll hear the perspectives and recommendations of some of the industry’s top leaders on […]