How is your agency honoring Juneteenth?

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  As we prepare to close in honor of Juneteenth, our teams collaborated on 3 simple steps agencies can take to recognize Juneteenth. Check out this guide on ways to jump start dialogue about Juneteenth with your teams. (Tip 1) Agency leaders: Educate your employees. Share the history of Juneteenth, how it relates to current […]

4A’s Business as Unusual -The Tipping Point for CTV: How Samsung and Publicis are Capturing the CTV Opportunity

Air date: June 8, 2021 As cord-cutting and streaming rapidly accelerate, CTV is a top priority for advertisers in 2021. Marketers can now reach more households via streaming than via traditional, linear TV services, and can apply data to their massive TV ad campaigns for the first time. Join Daniela Mercado, Senior Director, Head of […]

Advertising executive Bob Bloom dies at 87

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Bloom built a creative agency in Dallas that would compete on a national level and then went to New York to help build Publicis, one of the world’s largest ad agencies. Read the full obituary here Robert H. Bloom, a force in the advertising industry’s heyday, died on Saturday. He was 87. Bloom led consolidations […]

4A’s Business as Unusual Series: The Future of Agency Operations

Air date: May 25 , 3-4pm ET AI and automation have surfaced as important considerations for agencies looking to build more sustainable businesses and offer guidance to their clients who are on the same journey. For many agencies, AI and automation will help alleviate talent resources for more value-added tasks such as marketing strategy and […]

One year later: where agencies stand in the fight against racism in the industry

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By Marla Kaplowitz, President & CEO, The 4A’s May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon this day, one year later, without revisiting the trauma that the weaponization of racism caused and continues to cause Black people and people of color […]

The 4A’s Welcomes Kyle Allen, Michelle Headley, And Helen Lin To Its Board of Directors

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NEW YORK, MAY 21, 2021 — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of Kyle Allen, Partner, Global Director of Media & Research, 9thWonder; Michelle Headley, EVP Operations & Production, Alma; and Helen Lin, Chief Digital Officer, Publicis Groupe; […]

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

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Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

Per Partners + Napier, Smashburger’s Pickles Will Not Be Ignored!

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  To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off. Rather than just accepting that reality, the team leaned into it by making the captions startling […]

Colle McVoy Promotes Gina Gray to Executive Director of Business Development

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Colle McVoy announced today that Gina Gray has been promoted to executive director of business development. Gray (formerly director of business development) is responsible for leading the growth strategy and pitch manageme for Colle McVoy and its branded practices Exponent PR and 10 Thousand Design. Her extraordinary efforts over the last year have led to […]

Deutsch NY and SVA Announce Recipients of Fund the Change Mentorship and Scholarship Program

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— The two BFA students will join SVA’s class of 2025 — May 4, 2021 — As high school students gear up for college, Deutsch NY and SVA are excited to announce the two recipients of the Fund the Change scholarship. The first of its kind, Fund the Change will provide students with year-round mentorship […]

4A’s shakes up leadership team in diversity push

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The new roles aim to better represent needs across independent agencies and holding companies. The American Association of Advertising Agencies (4A’s) is shaking up its executive leadership team in a bid to better cater to its members — and reflect the industry it serves. On Monday, the agency trade organization said it has hired Ashwini […]

4A’s Leadership Team Changes Reflect the Growing Needs of Membership Base

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The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s mission to help its members compete, as it grows a diverse leadership team. Ashwini Karandikar joins the 4A’s as the new evp, media, tech and data, […]