2018 was a year of significant social, business and cultural change. Data privacy and social media are becoming increasingly sensitive concerns. Marketing and advertising agencies are experiencing disruption that requires them to evolve models that address areas including organizational design, expanding capabilities and compensation. And agencies continue to seek out ways to tap the full […]

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis  is provided here. The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due […]

The American Federation of Musicians (AFofM) and the Joint Policy Committee (JPC), LLC, have agreed to extend the Commercial Announcements Agreement, until 11:59 p.m. March 31, 2020. Details of the extension and upcoming negotiations are at the link below. We will provide updates as negotiations progress. For additional information related to the AfofM Commercial Announcements […]

The 4A’s has released The Transformation Imperative for Agencies in the Quantum Age, exclusive to 4A’s member agencies, to support agencies making the crucial decisions, commitments, and changes to transform.

Pavone Marketing Group announced it has acquired two companies: Netplus and Phalanx Digital. The acquisitions effectively expand Pavone’s digital marketing capabilities while increasing its client roster in higher education, food and beverage, automotive, and sports marketing. “We understand the consumer path to purchase continues to change, and the ongoing expectation for consumers to engage with […]

  2018 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.5 billion, and insured employees of 151,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium again in 2018. This overall reduction in the cost of insurance has provided a cash […]

The 4A’s is pleased to release the 2019 update to our annual Employee Compensation Survey (also known as the 4A’s Salary Survey). We have included two new titles to this year’s questionnaire, Creative Resource Manager in the General Advertising-Creative section and Use Experience Manager in the Interactive/Digital-Production section. We are now asking 4A’s members to […]

4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]

The 4A’s Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis  is provided here.

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]

Our member newsletter 4A’s #ICYMI provides a glimpse inside the advertising industry and the association with news and updates on 4A’s members, upcoming events, professional development opportunities, and much more. 4A’s #ICYMI for May 2019 is available to download here. Some highlights: New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All […]