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The 4A’s Advertiser Protection Bureau (APB) is pleased to introduce Brand Safety for OTT/CTV: An Addendum to the 4A’s Brand Safety Playbook, a supplement to the 2019 Brand Safety Playbook that focuses on the over-the-top (OTT) and connected TV (CTV) advertising platforms. The rising consumer adoption of and brand investment in OTT and CTV creates […]
More than 150 people enjoyed AdTechLive 2019 on October 24 in Atlanta. Hosted by the 4As Atlanta Council, this celebration of creativity and innovation marked its 2nd year with more buzzworthy topics, inspiring speakers and idea-makers, as well as outstanding networking opportunities. Attendees heard from martech leaders Acuity Ads and Amobee, along with local creative leaders and […]
Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]
The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis is provided here. The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due […]
The American Federation of Musicians (AFofM) and the Joint Policy Committee (JPC), LLC, have agreed to extend the Commercial Announcements Agreement, until 11:59 p.m. March 31, 2020. Details of the extension and upcoming negotiations are at the link below. We will provide updates as negotiations progress. For additional information related to the AfofM Commercial Announcements […]
The 4A’s has released The Transformation Imperative for Agencies in the Quantum Age, exclusive to 4A’s member agencies, to support agencies making the crucial decisions, commitments, and changes to transform.
Pavone Marketing Group announced it has acquired two companies: Netplus and Phalanx Digital. The acquisitions effectively expand Pavone’s digital marketing capabilities while increasing its client roster in higher education, food and beverage, automotive, and sports marketing. “We understand the consumer path to purchase continues to change, and the ongoing expectation for consumers to engage with […]
2018 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.5 billion, and insured employees of 151,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium again in 2018. This overall reduction in the cost of insurance has provided a cash […]
The 4A’s is pleased to release the 2019 update to our annual Employee Compensation Survey (also known as the 4A’s Salary Survey). We have included two new titles to this year’s questionnaire, Creative Resource Manager in the General Advertising-Creative section and Use Experience Manager in the Interactive/Digital-Production section. We are now asking 4A’s members to […]
4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]
The 4A’s Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis is provided here.