Thursday, June 11, 3 – 4 p.m. ET Exclusive for 4A’s Members Times of crisis are a true test of one’s leadership ability, and the broad impact of the pandemic across all aspects of business and life brings unique challenges to any leader. Join Marla Kaplowitz, President & CEO of the 4A’s, in this discussion on […]

Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against Black Americans, we are all confronting shock and trauma that many endure every day: the unacceptable weaponization of racism against people of color and specifically […]

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential cross-industry leaders in customer experience design to help brands and agencies transition into the experience era. “As […]

Thursday, June 4, 1 – 2 p.m. ET The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return […]

Wednesday, June 3, 3 – 4 p.m. ET The reopening of businesses in the aftermath of the first widespread mass pandemic in over 100 years raises a number of difficult questions for agencies, including: Whose guidelines regarding reopening should I be following? The CDC? The state? The city? The building management? What are the early […]

RESCHEDULED: Monday, June 8, 3 – 4 p.m. ET Sound negotiating strategies and techniques help agencies protect existing margins, and ultimately, a rock-star negotiator can greatly increase the return. However, these moves can also impact the relationship with the client, and during the current economic crisis, many agencies find themselves navigating how to be a […]

Thursday, May 28, 1 – 2 p.m. ET You have taken the initial steps to navigate the stay at home orders and explored PPP loans and relief from the CARES Act. Now, The Strategies for Financial Stability webinar will focus on practical steps agencies can take to manage their business through this next phase. The […]

Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller players in the marketing supply chain can be threatened by extended terms. Such companies are not banks.” —Association of National Advertisers’ Payment Terms report, March […]

May 20, 2020 Agencies are faced with the daunting challenge of convincing marketers to sustain an advertising presence despite halted consumer spending. With the exception of online grocery/eCommerce and delivery services, every category requires a strategic revision. Building client conviction in the middle of a major national crisis will require a fundamental reassessment of the […]

The migration back to places of work will look different for every organization, but the principles outlined in this guide are applicable to nearly every agency. As we begin visualizing life after COVID -19, we must begin to think about the new normal and how we will adjust. The “six feet rule” isn’t going away […]

The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s board are taking on new roles.     Barry Wacksman     Abbey Klaassen      Sharon Napier   Barry Wacksman, Vice Chairman, Global Chief […]