Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America


Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America. In North America, James will oversee all aspects of talent management, recruitment, learning & development, and wellbeing working with Jag Dhanji, who was recently appointed […]

Partnership For Responsible Addressable Media (PRAM)

What Is PRAM? PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience. With Google’s announcement in January that they would be ending support of third-party cookies in Chrome in two years and Apple’s recent announcement changing […]

What 2020 taught the 4A’s Marla Kaplowitz: ‘There is no growth without change’


2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A’s, shares what she’s learned about […]

Three predictions for agencies in 2021


Future-proofing your agency boils down to digital transformation, DE&I and compensation. Read more from 4A’s President & CEO Marla Kaplowitz in Campaign US. What a year. At the beginning of the pandemic, I reflected in Campaign that COVID-19 has and will continue to redefine our understanding of safety, our ability to connect and the way we do […]

Business as Unusual: 2021 Media Spend: What Lies Around The Corner?

2021 Media Spend: What Lies Around The Corner? December 16, 2020 To say 2020 was a turbulent year would be an understatement – with the arrival of COVID-19 in the US, striking new media consumption habits emerged.  Time spent watching television soared, the shift from linear to streaming media accelerated, and media consumption in public […]

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends


Read more in Forbes 2020 is the year that has upset virtually all business trends and has had a profound impact on the use of rebranding as a business strategy to facilitate growth. Some companies have had to hurriedly address the irrelevance of their brands, newly pressured by social movements, while others had to rebrand […]

Marketing Meets CX: Brand Building In The Experience Age


Read Chick Foxgrover’s full article in MediaPost here. Havas CX is creating a global offering for CX services; Grey is working under the AKQA brand; Forrester hosted a successful 3-day conference on CX+Brand this past summer… the list goes on. The convergence of CX, ecommerce, experience design and marketing is not a new concept. Customer […]

Partnership for Responsible Addressable Media (PRAM) December 18, 2020 Event


Partnership for Responsible Addressable Media We invite you to take part in a community update by the Partnership for Responsible Addressable Media to discuss progress made to date and the next steps being taken in our efforts to create a unified framework for addressability that safeguards user privacy while protecting critical functionality across the digital […]

A welcome return to boring: adland’s expectations for the Biden administration


Read Alison Pepper’s full article in The Drum here. Following four years of whiplash decrees via Twitter, the ad industry is looking forward to more deliberate decision making coming out of the US executive branch beginning January 20. Here, the 4A’s executive vice-president of government relations, Alison Pepper, outlines the three areas likely to be […]

Media Planning & Buying Awards


As a service to members, the Media, Tech and Data team has compiled the following list of media planning and buying awards: Festival of Media’s Global Awards Out-of-Home Advertising Association of America’s OOH Media Plan Awards The Drum’s annual Marketing Awards MediaPost’s OMMA Awards and Creative Media Awards Adweek’s Media Plan of the Year Awards […]

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle


Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Hanson Dodge Gives Itself A Brand Makeover


Recent research from the 4As finds that redefining an agency’s own brand positioning can be a major draw for new clients particularly in the COVID-19 era. And Milwaukee-based agency Hanson Dodge is putting the finding to the test with a makeover designed to better sell itself to both prospective clients and employees. The new platform […]