Digital Marketing Agency Netplus and Digital Development Shop Phalanx Acquired by Pavone Marketing Group

Avatar

Pavone Marketing Group announced it has acquired two companies: Netplus and Phalanx Digital. The acquisitions effectively expand Pavone’s digital marketing capabilities while increasing its client roster in higher education, food and beverage, automotive, and sports marketing. “We understand the consumer path to purchase continues to change, and the ongoing expectation for consumers to engage with […]

$8.8 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

Avatar

  2018 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.5 billion, and insured employees of 151,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium again in 2018. This overall reduction in the cost of insurance has provided a cash […]

4A’s Annual Employee Compensation Survey

Avatar

The 4A’s is pleased to release the 2019 update to our annual Employee Compensation Survey (also known as the 4A’s Salary Survey). We have included two new titles to this year’s questionnaire, Creative Resource Manager in the General Advertising-Creative section and Use Experience Manager in the Interactive/Digital-Production section. We are now asking 4A’s members to […]

4A’s Releases Report: “The Quantum Age of Marketing”

4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]

Accounts in Transition: Q1 2019

The 4A’s Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis  is provided here.

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

M8 Wins Silver Effie Award in Telecom Category with Multicultural Campaign for Sprint

Avatar

Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]

In Case You Missed It: May 2019 Newsletter

Our member newsletter 4A’s #ICYMI provides a glimpse inside the advertising industry and the association with news and updates on 4A’s members, upcoming events, professional development opportunities, and much more. 4A’s #ICYMI for May 2019 is available to download here. Some highlights: New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All […]

JPC 2019 Commercials Contracts: Memorandum of Agreements

Avatar

The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]

Relationship Management Counseling Pilot Survey

Avatar

4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

Dentsu Aegis Network Launches Sellwin, an Amazon-Focused Strategic Consultancy

Avatar

Sellwin leverages top cross-agency talent to offer end-to-end strategic marketing solutions for clients April 10, 2019 — Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy that helps clients grow their brand through Amazon. This new practice builds on proven expertise in media, commerce, data, search, and SEO across Dentsu Aegis Network’s strong portfolio […]

Production Wrap-Up Insurance Program for 4A’s Members

Avatar

4A’s Benefits is happy to announce a new program for Production Wrap-Up Insurance with our partners at DeWitt Stern. Whether you are hiring an outside production company or producing in-house, the insurance coverage through this program decreases risk for you and your client, as well as cost. The Wrap-Up program replaces the insurance policies the […]