CX Effect: The value of CX: why, what and how to measure CX

September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]

What Digital Marketing Will Look Like Once The Cookie Is Dead

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Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]

Business as Unusual: Clients tell it like it is

September 21, 2020 As we all work through unprecedented and frankly difficult times, join the 4A’s and Angela Johnson, Chief Development Officer, Dentsu Aegis Network, US as our panel of clients talk about how they have pivoted to adjust to these times and will share what they are now expecting from both their agencies and […]

New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement

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Read original Forbes article here   While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions.   A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]

Talent Talk: Three Leaders- One Role

September 17, 2020 Three Leaders: One Role  In this conversation, Singleton Beato, Keesha Jean-Baptiste, and Simon Fenwick will take a look back at how the role of Talent, Equity and Inclusion at the 4A’s has evolved, what the role of the 4A’s foundation and 4A’s plays in the talent landscape and where the most impact […]

4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals

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The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark […]

Ad Industry Seeks Meeting With Apple Over Privacy

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Original MediaPost article   Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system. Apple says the new system, iOS14, will inform consumers when an app wants to track them for ad purposes, and will ask people to either […]

Diversity: Brands Miss Big Picture When Choosing Images

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Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]

The 4A’s Future of Programmatic and Automation Think Tank Virtual Event

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Join the 4A’s Future of Programmatic and Automation Think Tank for a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. Tuesday Oct 27, 2000 – 2:00 PM EST REGISTER HERE   Our Sponsors

Enough with the excuses – here’s where to start if you’re serious about finding diverse talent

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  Original Article from The Drum ‘It’s too difficult to find talent’ is a common refrain. However, each day, there are new avenues for finding skilled employees from nearly every background. Here are three resources for agencies and brands to consider. The advertising and marketing industry has pledged to diversify its employee base. Yet a […]

EVP, Media & Data

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Position Overview: The purpose of this role is to provide thought leadership, guidance, advocacy and consultative support to member agencies on all media and data related issues including measurement, analytics, brand safety, programmatic, digital and blockchain technology. In addition, this leader will collaborate with industry partners across trade associations, media companies, platforms and technology providers. […]

4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad Tax

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Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]