Misinformation & Disinformation Whitepaper

        The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today. A global, cross-industry group has assembled not only to define […]

4A’s Advertiser Protection Bureau Tackles Misinformation

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A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike. Read full Adweek article.

Tech coalition opposes Trump anti-racism training ban

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A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings. Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex stereotyping and scapegoating,” but its practical result […]

Recap of Part 2 of the Equity & Inclusion Congress

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Agenda (10/5 & 10/6):   Monday 2:00PM–2:05PM · Stage Welcome – Part 2 Day 1 – Setting Our New Path Monday 2:05PM–2:45PM · Stage How business Success Drives Diversity The panel will discuss how transparency is imperative to drive accountability across contractual agreements with clients, suppliers, and employees. Monday 2:45PM–2:50PM · Stage Alignment & Calibration […]

Recap of Part 1 of the Equity & Inclusion Congress

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Agenda (9/21 & 9/22):   Monday 2:10PM–2:30PM · Stage Congress Purpose – Industry Rallying Call (Kenya Rutland) Addressing the state of the industry and 4A’s vision to strengthen the advancement of diverse populations through intentional advocacy and collective action. Monday 2:30PM–2:50PM · Stage 4A’s Benchmark Data Release (Simon Fenwick, Matt Kasindorf) 4A’s Matt Kasindorf and Simon Fenwick […]

Exclusive: Tech coalition opposes Trump anti-racism training ban

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Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings.   Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex […]

To Boost D&I, Ad Industry Needs to Lean into Data

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From ad agencies to brands, organizations are prioritizing diversity and advancement of women and people of color. But it takes action to produce real change. Recruitment, retention, and promotion require investment, execution, and measurement — and buy-in from the C-Suite down. Data can help drive change.   New figures from the 4A’s Diversity Report indicates agency […]

4A’s Data Reveals Indie Agencies Think They Need a Rebrand

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In a survey of 113 members skewed toward independent shops, the trade association found agencies see rebranding and repositioning around relevant product areas as a key driver of growth post COVID-19. Ad agencies deliver growth to their clients through branding and marketing, so why wouldn’t the same work for them? More than half (58%) of […]

In-housing is accelerating: here’s how agencies can hold on

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https://www.thedrum.com/news/2020/10/06/housing-accelerating-here-s-how-agencies-can-hold   As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the big idea. It’s pitch time for Sheetz. The popular Midwest convenience store chain is in the final stages of selecting a lead creative agency. The […]

4A’s Pushes Back On Trump’s Move To Suppress Diversity Training At Agencies

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The American Association of Advertising Agencies is joining other trade associations to oppose an executive order from President Trump that bans diversity training at federal contractors, including holding companies and ad agencies. The order would eliminate one of the few tangible DE&I measures that most marketers have embraced. “As this Executive Order prohibits employee training […]

The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times

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  Indispensable execs from Target, TikTok, GroupM, Disney and many more on stepping up for their brands when it mattered most   This year’s showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled success for their brands despite challenging times. (Read the cover story on Hulu […]

CX Effect: The value of CX: why, what and how to measure CX

September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]