The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]

Our member newsletter 4A’s #ICYMI provides a glimpse inside the advertising industry and the association with news and updates on 4A’s members, upcoming events, professional development opportunities, and much more. 4A’s #ICYMI for May 2019 is available to download here. Some highlights: New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All […]

The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]

4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

Sellwin leverages top cross-agency talent to offer end-to-end strategic marketing solutions for clients April 10, 2019 — Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy that helps clients grow their brand through Amazon. This new practice builds on proven expertise in media, commerce, data, search, and SEO across Dentsu Aegis Network’s strong portfolio […]

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

4A’s Benefits is happy to announce a new program for Production Wrap-Up Insurance with our partners at DeWitt Stern. Whether you are hiring an outside production company or producing in-house, the insurance coverage through this program decreases risk for you and your client, as well as cost. The Wrap-Up program replaces the insurance policies the […]

Los Angeles, Calif. – February 27, 2019 – Deutsch today announced it has named Ryan Lehr as Executive Creative Director for the agency’s Los Angeles office. Lehr was tapped by Deutsch in 2012 to write and develop creative campaigns for key brands under the Keurig Dr Pepper (KDP) umbrella. Since then, he has risen through […]

Agency recruits award-winning talent to support strengthen growing offering and multiple new AOR relationships BROOKLYN, February 28, 2019 – Huge, the global experience agency (NYSE: IPG), today announced it has hired David Clarke from AKQA as Executive Creative Director; Claudio Guglieri from Microsoft as Group Creative Director; Inessah Selditz from Rockwell Group as Group Experiential […]

FOR IMMEDIATE RELEASE  Hauppauge, NY (February 14, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it won three awards in the 16th Annual Service Industry Advertising Awards, recognizing the advertising excellence from service industry providers. The award winners were announced by the SIAA in January 2019. Austin Williams took home awards for its work for Gurwin […]

FOR IMMEDIATE RELEASE February 14, 2019 Contact: Linda A. Fanaras, President & Strategist Millennium Agency lfanaras@mill.agency  Phone: (617) 869-1668 MILLENNIUM AGENCY WELCOMES ROBB ATKINSON, STRATEGIC ACCOUNTS DIRECTOR   (MANCHESTER, NH | BOSTON, MA) – Millennium Agency, a national-recognized boutique digital creative, content/social and PR firm, is pleased to announce that Robb Atkinson has joined the […]