Rip Van Taps Partners + Napier For Major Brand Positioning Assignment

Avatar

Snack Startup Turned Food Innovator Gears Up for Next Phase of Growth ROCHESTER, NY, Feb. 19, 2020— Rip Van, a fast-growing food innovation company on a mission to reinvent today’s snack foods, has hired integrated creative company Partners + Napier to establish a brand position that fuels Rip Van’s continued growth and further disrupts the […]

R&R Partners Bets on Accomplished Emilie Vasu as New Director of Business Development

Avatar

Marketing agency R&R Partners has hired Emilie Vasu as director of Business Development, R&R’s chief marketing officer, Brian Hoar, announced today. In this new role, Vasu is responsible for driving the agency’s growth and development efforts that span across R&R’s entire network, which includes eight offices in the U.S. and one in Mexico City, MX. […]

West Des Moines Businessman Mike Schreurs Joins 2020 NSBA Board Leadership

Avatar

DES MOINES, IOWA – Mike Schreurs, Chairman and Chief Strategist at Strategic America, has been  elected to serve on the Board of Trustees for the National Small Business Association (NSBA). NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Schreurs, a recognized leader in the small-business community, joins other […]

Campaign US: 4A’s talks value to members in annual dues email

Avatar

Originally published and posted on Campaign US, February 7, 2019 By Lindsay Stein, U.S. Editor, Campaign Earlier this week, the 4A’s sent an email to members about annual dues and what to expect from the trade body in 2020, including three key focus areas for the industry. The note states that the 4A’s will address “critical […]

4A’s Agency Search Consultants 2019 Year End Summary of Activity |

The 4A’s Agency Search Consultants 2019 Year-End Summary of Activity is a compilation of agency search consultant activity from those agency search consultants able to provide this information.  Continuing a trend over the past several years, more and more of the agency search consultant activity is under NDA and therefore not available to be listed. […]

Webinar: Risk Mitigation, Feb. 12 and 19 in 4A’s Production Wrap Up Program

Avatar

4A’s Benefits is hosting two webinars in February to highlight risk mitigation through the 4A’s Production Wrap Up Insurance Program with our broker/partner, DeWitt Stern.  There will be two webinars held in February to explain how the program’s cost-effective and broad coverage provides expanded protection to mitigate uncovered claims and large unforeseen out-of-pocket expenses. The […]

#SuperbOwl_Saves Takes Flight During Super Bowl To Aid Australian Wildlife

Avatar

ROCHESTER, NY, Jan. 31, 2020 – With “Superb Owl” being the most mistyped online search term around the Super Bowl, Partners + Napier is introducing @SuperbOwl_Saves via Twitter during the Big Game on Feb. 2 to help aid Australian wildlife affected by that country’s devastating bushfires. Superb Owl is a part-time ad connoisseur, full-time humanitarian. […]

Mid-Sized Media Agencies Fall Summit 2019: recap and resources |

Avatar

This content is reserved for 4A’s members only. Please log in to view this content.

4A’s APB releases Brand Safety Playbook OTT/CTV guidance

Avatar

The 4A’s Advertiser Protection Bureau (APB) is pleased to introduce Brand Safety for OTT/CTV: An Addendum to the 4A’s Brand Safety Playbook, a supplement to the 2019 Brand Safety Playbook that focuses on the over-the-top (OTT) and connected TV (CTV) advertising platforms. The rising consumer adoption of and brand investment in OTT and CTV creates […]

AdTechLive 2019 sizzle reel

More than 150 people enjoyed AdTechLive 2019 on October 24 in Atlanta. Hosted by the 4As Atlanta Council, this celebration of creativity and innovation marked its 2nd year with more buzzworthy topics, inspiring speakers and idea-makers, as well as outstanding networking opportunities. Attendees heard from martech leaders Acuity Ads and Amobee, along with local creative leaders and […]

Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

Avatar

Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]

Accounts in Transition Q2 2019

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis  is provided here. The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due […]