“We are giving people very prescriptive information on what they need to do and what they need to know, and we’ll do consultations with anyone who needs more details.” Marla Kaplowitz tells Katie Deighton of The Drum how the 4A’s is providing real member value—now more than ever. Read The Drum article here.
“Now is the time you can be very creative, but you have to think through what are the messages and do you reflect what is currently happening? And not just for today but where things are going in the next couple of weeks,” Marla Kaplowitz, President & CEO of the 4A’s, tells NBC News. Read […]
With the understanding that every agency is experiencing different levels of new business activity during this coronavirus crisis, the one thing that’s undeniably true is that the way pitching is done has changed—virtually overnight. From primarily in-person to primarily virtual. Virtual pitching brings a new set of challenges and opportunities. To help agencies understand these […]
In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]
“When you’re dealing with a situation that has no map, we need to create the map—and the map is created through creativity,” Havas CCO Harry (“Bee”) Bernstein tells The Drum. “I believe in the power of creativity. That’s why I took this career and now…creativity is needed more than ever.” In this interview, Bernstein shares […]
Sean Donovan, president of TBWA Asia, shares six pieces of advice in Campaign Asia for work during the crisis, based on the wisdom of John Maynard Keynes, Sir Alex Ferguson, Eeyore, and Yoda.
By Matt Stiker “Unprecedented” is the word I keep hearing about the coronavirus crisis, and the impact it’s already had on our personal and professional lives in such a brief period of time. In times like these, we all have people, places, or things we turn to that help us get through the challenges and […]
Campaign editor Lindsay Stein surveys agency leaders on how to maintain and boost staff morale during the coronavirus crisis, including some of the top brass from several 4A’s member agencies: Devika Bulchandani, President of McCann North America; Beth Ann Kaminkow, Global CEO of Geometry; Adam Gerhart, U.S. CEO of Mindshare; and Andy Pray, Founder of Praytell. Need something to listen to while you read? Stein’s […]
The U.S. Chamber of commerce has posted a coronavirus business tracker that shares brands’ efforts to support containment and relief through shared expertise, capabilities, and community resources. The comprehensive tracker details the coronavirus strategies of hundreds of global, regional, and national brands of varying sizes, detailing each brand’s efforts. Find the full tracker here.
4A’s President & CEO Marla Kaplowitz appeared on Ad Age‘s premier Virtual Pages webinar on March 26 to discuss how brands can adjust their advertising in today’s climate. Kaplowitz and the webinar’s host, Ad Age Senior Editor Jeanine Poggi, along with reporter Lindsay Rittenhouse, covered which marketers are getting it right, who’s missing the mark, and what to […]
iHeartMedia EVP & CMO Gayle Troberman and real-time Market Research platform Suzy CEO & Founder Matt Britton for “Brand Building in Uncertain Times,” a comprehensive webinar to explore how COVID-19 affects how consumers engage with media and advertising. The webinar will be held on Monday, March 30, at 4 p.m. ET. Over the course of […]
4A’s Forum Webinar | Monday, March 23; 4:00 – 5:30 pm ET Sharing and supporting the 4A’s agency community during these challenging times. Hosted by Marla Kaplowitz (President & CEO, 4A’s), Greg Stern (Co-Chairman, BSSP, and Board Chair, 4A’s) and Mollie Rosen (EVP, Member Engagement & Development, 4A’s). Topics reviewed and discussed (full webinar linked here, and included below): Business […]