NBCUniversal Adopts Ad Identifier to Help Fix Problems Like Ad Repetition

Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those of competitors, which often occur in campaigns that span both TV and digital, with the adoption of the Ad-ID identifier backed by several industry trade […]

NBCUniversal Partners with Ad-ID to Launch a New Standard for Advertisers Across One Platform

NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience Across All Screens   REMOTE WORKSPACES EVERYWHERE – July 22, 2021 – Today, NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a […]

What are NFTs and How Can Advertising Agencies “Cash In?” |

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]

Adweek – What’s Next?

Agency Comms IN FOCUS Webinar Series Airdate: Thursday, July 15, 2021 It’s been a tumultuous year and a half for our industry, and that includes those who write about it. Designed for PR and communication professionals in the industry, join Ogilvy’s Global Chief Communications Officer David Ford as he speaks with Adweek’s Managing Editor Chris […]

The 4A’s and Reset Digital Launch Universal Inclusion

New programmatic platform aims to eliminate bias to drive more meaningful connections between brands and consumers   New York, NY, July 14, 2021 – The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in […]

Marketing Briefing: ‘A real competition for talent’: 4A’s CEO Marla Kaplowitz on agencies getting back to offices and more

This summer, many marketers and agency execs have been aiming to figure out what a return to normal — whatever that means — looks like in practice. Part of getting back to normal for some is getting back to offices, but doing so comes with its own hurdles. To get a sense of how agencies […]

Agency Review Horror Stories and How to Give up the Ghost

The pandemic made some bad practices even worse. Here are suggestions and solutions for making the search process more productive and less painful   RFPs have long been far from perfect. Throw COVID-19 into the mix, necessitating that reviews be conducted virtually, and you get a perfect storm. Ad Age spoke with 15 agency executives […]

PMBOK® Guide 6th Ed Processes Explained with Ricardo Vargas

Video and attachment provided by Ricardo Vargas, project management professional.  Ricardo breaks down and illustrates the 49 ITTO’s and Processes identified within the Project Management Body of Knowledge (PMBOK). For those preparing for the PMP Exam from the Project Management Institute, or those looking to refine their project management skills.    

Marketers are quitting their jobs—why the industry should brace for an exodus |

In a ‘buyers’ market,’ workers and executives are quitting in droves for better opportunities—or none at all   Late at night, in the stillness of the home office, there is time to think. Through the lens of yet another weekend on call, Zoom meeting spent riding the mute button while soothing a fussy toddler or […]

Omnicom Outperforms the Industry, Winning High Honors in Both Media and Creativity

Only holding company with three creative networks placing in the Top 10 PHD and OMD sweep media network category, placing #1 and #2 AMVBBDO wins Agency of the Festival with five Grand Prix, including a Titanium NEW YORK, June 25, 2021 /PRNewswire/ — At Cannes Lions Live 2021, Omnicom Group (NYSE: OMC) agencies were recognized […]

4 Trends From the 2021 Cannes Lions Festival

Creative leaders discuss the biggest themes to emerge from the virtual-only conference As this year’s Cannes Lions Festival wraps up, instead of the massive rush of advertisers rushing to the Mandelieu Airport, attendees will merely log off and shut down their computers, dreaming of next year when activities can hopefully return to a pre-Covid-19 pandemic […]

Talent Talk – Challenging the Status Quo: A Disruptors Perspective

June 23, 2021 The 4A’s Foundation #365BLACKPRINT initiative is designed to amplify Black voices 365 days of the year. One of the ways we recognize this impact is through individuals who are disrupting the industry every day. Join Jai Tedeschi VP, Global Executive Director, Culture & Operations at R/GA as she speaks with Derek Walker, […]