Media Planning & Buying Awards

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As a service to members, the Media, Tech and Data team has compiled the following list of media planning and buying awards: Festival of Media’s Global Awards Out-of-Home Advertising Association of America’s OOH Media Plan Awards The Drum’s annual Marketing Awards MediaPost’s OMMA Awards and Creative Media Awards Adweek’s Media Plan of the Year Awards […]

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

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Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Hanson Dodge Gives Itself A Brand Makeover

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Recent research from the 4As finds that redefining an agency’s own brand positioning can be a major draw for new clients particularly in the COVID-19 era. And Milwaukee-based agency Hanson Dodge is putting the finding to the test with a makeover designed to better sell itself to both prospective clients and employees. The new platform […]

Business as Unusual: Federal Contracting and Advertising Agencies – Where Are The Opportunities In 2021? |

December 1, 2020 Federal agency spending on marketing communications services has surged in recent years, and the public sector market is once again primed for growth in 2021. In FY19, the federal government spent $2.17B on marketing communications related services with nearly 175 companies earning more than $1M in revenue from federal contracts. With the […]

Business as Unusual: What Does The White House’s Executive Order On Diversity Training And Federal Contractors Mean For Your Agency?

November 2, 2020 On September 22, the White House issued an Executive Order on Combating Race and Sex Stereotyping (“EO”). The EO will institute a federal ban on the use of “workplace training that inculcates in its employees,” or promotes the concepts of, “any form of race or sex stereotyping or any form of race […]

Return-to-Office Guidance for 4A’s Members

Whether your team is planning to return to the office in a few weeks or not for months to come, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace. Return to Office Plans The […]

TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election

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Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency. Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread […]

How Emerging Ad Talent Is Staying Creative Solely Online

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Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]

4A’s Foundation: Energizing the Diversity Pipeline for Bold Transformation

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4A’s is a beneficiary of the Advancing Diversity Education Fund, underwritten by AdvancingDiversity.org, MediaVillage and the media community. Chocolate City. That is the term Carol H. Williams used to refer to the 12th Floor at Leo Burnett. A floor occupied by African American copywriters sponsored by a 4A’s Advertising Class Program. The year was 1969 and a white […]

The Agency Workforce 2023: Automation And AI Will Reshape Media And Creative Agencies

Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA), in particular, turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. This report by Forrester […]

Business as Unusual: Forrester and The Agency Workforce 2023. How Automation and AI will reshape creative and media agencies. |

November 19, 2020 Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. Join […]

Business as Unusual: Winning Holiday Shoppers with Data Transparency

October 22, 2020 2020 has changed consumer behavior, forcing marketers to quickly adapt to meet omni-channel shoppers with convenient and safe ways to shop. As marketers gear up for a holiday shopping season unlike any other, Location Sciences is sitting down with leaders from Horizon Media, Starcom, and Spark Foundry to discuss how brands can […]