In Case You Missed It: May 2019 Newsletter

Our member newsletter 4A’s #ICYMI provides a glimpse inside the advertising industry and the association with news and updates on 4A’s members, upcoming events, professional development opportunities, and much more. 4A’s #ICYMI for May 2019 is available to download here. Some highlights: New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All […]

JPC 2019 Commercials Contracts: Memorandum of Agreements

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The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]

Relationship Management Counseling Pilot Survey

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4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

Dentsu Aegis Network Launches Sellwin, an Amazon-Focused Strategic Consultancy

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Sellwin leverages top cross-agency talent to offer end-to-end strategic marketing solutions for clients April 10, 2019 — Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy that helps clients grow their brand through Amazon. This new practice builds on proven expertise in media, commerce, data, search, and SEO across Dentsu Aegis Network’s strong portfolio […]

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

Production Wrap-Up Insurance Program for 4A’s Members

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4A’s Benefits is happy to announce a new program for Production Wrap-Up Insurance with our partners at DeWitt Stern. Whether you are hiring an outside production company or producing in-house, the insurance coverage through this program decreases risk for you and your client, as well as cost. The Wrap-Up program replaces the insurance policies the […]

Deutsch’s Los Angeles Office Appoints Ryan Lehr to Executive Creative Director

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Los Angeles, Calif. – February 27, 2019 – Deutsch today announced it has named Ryan Lehr as Executive Creative Director for the agency’s Los Angeles office. Lehr was tapped by Deutsch in 2012 to write and develop creative campaigns for key brands under the Keurig Dr Pepper (KDP) umbrella. Since then, he has risen through […]

Huge Bolsters Creative Roster Across the Globe

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Agency recruits award-winning talent to support strengthen growing offering and multiple new AOR relationships BROOKLYN, February 28, 2019 – Huge, the global experience agency (NYSE: IPG), today announced it has hired David Clarke from AKQA as Executive Creative Director; Claudio Guglieri from Microsoft as Group Creative Director; Inessah Selditz from Rockwell Group as Group Experiential […]

Austin Williams Wins Gold, Bronze, Merit in National Service Industry Advertising Awards

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FOR IMMEDIATE RELEASE  Hauppauge, NY (February 14, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it won three awards in the 16th Annual Service Industry Advertising Awards, recognizing the advertising excellence from service industry providers. The award winners were announced by the SIAA in January 2019. Austin Williams took home awards for its work for Gurwin […]

Millennium Agency Welcomes Robb Atkinson, Strategic Accounts Director

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FOR IMMEDIATE RELEASE February 14, 2019 Contact: Linda A. Fanaras, President & Strategist Millennium Agency lfanaras@mill.agency  Phone: (617) 869-1668 MILLENNIUM AGENCY WELCOMES ROBB ATKINSON, STRATEGIC ACCOUNTS DIRECTOR   (MANCHESTER, NH | BOSTON, MA) – Millennium Agency, a national-recognized boutique digital creative, content/social and PR firm, is pleased to announce that Robb Atkinson has joined the […]

Campaign US: FTC Commissioner Noah Phillips to speak at 4A’s Decisions 20/20

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Originally published in Campaign US, February 11, 2019 By Oliver McAteer, Campaign US The Federal Trade Commission’s leader has confirmed he will be speaking at the 4A’s Decisions 20/20 conference as intense debates over privacy and data rumble on. Noah Phillips is at the heart of a government discussion on how the data used in marketing and […]

McKinney Names Gretchen Walsh Managing Director in Durham

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Agency vet takes on new role after leading McKinney’s stellar new business performance DURHAM, NC, January 30, 2019 — McKinney is announcing today that Gretchen Walsh has been named managing director of its Durham office. The position is a new one at McKinney, which operates as one agency with two doors: Durham, North Carolina and […]