iProspect releases 2019 Future Focus: Searching for Trust  

88% of marketers will make trust in their brand a priority for 2019.   NEW YORK – January 10, 2019 – Today, leading global business performance agency, iProspect, released their fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their […]

84% Less Fraud in TAG-Certified Distribution Channels, Study Shows

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released an updated analysis by The 614 Group that shows a reduction in fraud of more than 84 percent in TAG Certified distribution channels, compared with the broader industry average. Click here to view the […]