Aspire to Agency Leadership? Start Your Prep Now.

Learning & Development

Are you ready to prepare for the next stage in your agency career and gain expertise in the four key areas of leading people, leading clients, leading growth, and leading the business?

“What Gets Measured Gets Done” — Diversity Inclusion Index Info Session

Learning & Development

We are proud to announce that the 4A’s is a supporting partner of She Runs It™ and Diversity Best Practices (DBP) in their creation of the Inclusion and Diversity Accountability Consortium (IDAC) for the marketing and media industry. View the introductory information session here.

Webinar: Preventing Discrimination and Harassment in the Creative Workplace

Learning & Development

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

Learning & Development

In this exclusive session, ViralGains VP of Product & Strategy Glenn Kiladis explores the new world of video advertising. He dived deep into why the current model for video ad success is broken, and how you can leverage cutting-edge strategies and technologies to not only generate better returns for your clients, but create better experiences for their customers, resulting in a healthier ad ecosystem that will elevate you past the competition.

How Agencies Can Harness The Power of People Based Marketing

Learning & Development

In this webinar, Christopher Murphy, Head of Strategy at LiveRamp talks about how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.

How To Pitch Your Ideas Internally

Learning & Development

In Part 3 of my Intrapreneur’s Toolkit webinar bundle, I run through the Benefits and Audience tool to identify the people with the right resources or decision making power to help.

Finding Your V.A.L.U.E.

Learning & Development

Austin Bauer, PCC, Performance Coach and Facilitator, writes about the five types of V.A.L.U.E. – Visibility, Atmosphere, Logistics, Utility and Excellence.

Why Cash Doesn’t Matter

Learning & Development

An op-ed piece by Andrew Suzuka, CEO, Optimization Partners. Join Optimization Partners in their webinar series, 2018 & Beyond: Budgeting Essentials where they’ll cover off on topics such as the one above along with P&L Forecasting & Analysis, Negotiating with Brands & Procurement, and Improving Profitability Via Timesheets.

The Five Traits of Successful Intrapreneurs

Learning & Development

Intrapreneurship is when employees combine their firsthand knowledge of their company’s quirks with a clear understanding of its vision to develop innovative approaches that add value in the short and long term.  Intrapreneurs develop, pitch, and implement forward-thinking ideas that benefit company leaders, clients, and other stakeholders.  Their insider knowledge is what gives intrapreneurs an edge, and is why CEOs should be listening to them more.

How to Sell Your Services On Value So You Can Make More Money

Learning & Development

Jason Swenk answers one of the biggest questions he gets around agency pricing on his daily podcast “Swenk Today”. Andre asked….“Should my design services be sold by the hour or project?”.

Op-ed: What Everyone Should Know About Advertising on Podcasts

Learning & Development

Two thirds of people who have heard a podcast ad have taken some sort of action. In this op-ed, Jessica Kupferman discusses this response rate and the opportunities it presents for brands.

5 Tips for When You’re Starting Out in Advertising

Learning & Development

Chris Vega, a Stanford graduate, Creative Resident/Copywriter at BBDO and the recipient of the 2017 Young Innovator Award, shares his insight on how to make your life easier by remembering these “5 Tips for When You’re Starting Out in Advertising.”