Barbarian Names Leo Leone Executive Creative Director

NEW YORK, NOVEMBER 4, 2017 — Barbarian, the agency recognized for breaking convention around message and medium, announced today that Leo Leone has been named Executive Creative Director. He joins the agency from Edelman Digital where he was Senior Vice President, Executive Creative Director working across Samsung and the Hawaii Visitors Convention Bureau.

Before joining Edelman, Leone was Executive Creative Director at MRY where his creative digital leadership defined the Make it. Creative Cloud brand platform for Adobe. That work earned Leone and his team Best in Show at the 2016 Obie Awards and honors from Cannes and Digiday. His work for Coca-Cola earned the 2013 Mashable Digital Marketing Innovator of the Year Award as well as Clio and Webby honors. The ATT “It Can Wait” campaign also earned top honors in corporate responsibility from the Webbys and Digiday.

“Leo is a Barbarian. His passion for creativity, story-telling and technology is what we’re all about,” said Cathy Butler, CEO of Barbarian. “He’s an exceptional creative visionary and I’m confident that bringing him onboard means continued momentum of more great work and even more client wins.”

“Barbarian’s work, attitude and aspiration have the same wide-eyed enthusiasm that drove me to work in digital in the first place,” said Leone. “I’m stoked to be part of the team that will define what’s next for the agency and the industry.”

Earlier, Leone served as Group Creative Director at LBi and Associate Creative Director at Tribal DDB.

About Barbarian
Founded in 2001, Barbarian provides end-to-end marketing services to help brands navigate a world where the internet has become the central and driving force for culture and commerce. The agency is a subsidiary of Cheil Worldwide, which has 53 offices in 44 countries worldwide. For a peek inside Barbarian life, visit us at or follow us on some of our other channels: @wearebarbarian on Instagram or @WeAreBarbarian on Twitter.

Media Contact
Janet Northen