Becoming a Brave Brand

Vladimir Jones logoVladimir Jones says that brands must approach social injustice, COVID-19, and cultural conversations from the inside out. This article series provides guidance on how brands can meaningfully take a stand and evolve in today’s world.

Part One finds that brands should pay attention to new cultural exchanges, obsess with the human condition, and become the voice that lift others up.

Part Two highlights the importance of “talking the talk AND walking the walk”, as well as being empathetic and truly caring about the well-being of consumers.