Beyond the Brief

Funny, insightful and poignant personal reflections about life in advertising from a cross-section of individuals at 4A’s member agencies

The 4A’s has partnered with The Drum to present “Beyond the Brief.” This exclusive series delivers funny, insightful and poignant personal reflections about life in advertising from a cross-section of individuals at 4A’s member agencies. Members can submit their stories here. Eligible submissions will be included on the 4A’s website, and 100 member stories will be featured on The Drum throughout the year.

“You Must Follow Life’s Plan for You” — Featuring God-is Rivera, VML

4A's Member

VML’s Global CEO said recently that the presentation he most looked forward to hearing was an ode to Black Twitter by God-is Rivera, assistant director of social media: “Woke, Lit, & Ready”.

“Live Your Truth” — Featuring David Angelo, David&Goliath

4A's Member

In 1999, David Angelo founded his agency with the belief that everyone has Goliaths keeping them from reaching their true potential — and that if you’re inspiring and relentless, you can win the day.

“I Love Stories” — Featuring Shannon Pruitt, The Story Lab

4A's Member

The kitchen table was where a young Shannon Pruitt, president of LA’s The Story Lab, cooked up her first stories.

Leaving a Leading Legacy — Featuring Keni Thacker, JWT NY

4A's Member

Keni Thacker, JWT New York’s senior event technology specialist, would most likely describe himself as an “ambitious outsider”.

“You Can Go Farther Together” – Featuring Christine Fruechte, CEO Colle+McVoy

Third Party Content

Back in her late 20s, a chance business meeting caused Christine Fruechte, CEO of Colle+McVoy in Minneapolis, to take a huge personal (and professional) leap of faith, moving her family all the way to Honolulu to lead client services at DDB affiliate MVNP.