4A’s Research Services is pleased to announce a new Borrell database: Borrell’s Local Ad Spending Tracker (BLAST).
BLAST provides media professionals and agencies that handle regional accounts, retailers, services and franchise clients with the data needed for local marketing efforts. Users choosing a particular business category and employment size will receive, via email, a customized report giving benchmark data on what comparable local businesses spend on advertising and how their media budgets are allocated.
The database also includes an estimate of local ad spending and national ad dollars spent in each market, along with forecasts. This will be of tremendous value to those who deal with government officials and need to show the impact of advertising on their local economy.
BLAST is accessible on the Research Databases page of the 4A’s website. This latest addition to our suite of databases complements BUDDY (database of U.S. demographics and household spending data), GIG (global resource of innovative entrepreneurial ideas), CREW (18 million ads from 68 countries in seven media), and ProQuest (full-text news articles, company information and industry profiles). Also, be sure to check out Fresh Press, our digital dashboard of RSS feeds, and Research Essentials, an extensive resource of studies and best practices on advertising topics and major industries.
While these online tools are a terrific first step, we want to remind you that Research Services offers a much broader range of services. Contact Research Services (212-682-2500 or firstname.lastname@example.org) to consult with our information professionals for help with more complex research projects.
Give BLAST a try and let us know what you think. Email your comments to email@example.com.