Carat Trends 2021: The Year of Emotionally Intelligent Marketing

In its annual trend report, Carat outlines the following twelve societal, media, and technology trends for the year ahead:

  • From Fear of Missing Out (FOMO) to Fear of Going Out (FOGO)
  • The donut problem
  • Connected lives
  • Respecting privacy
  • The great divide
  • The camera’s new life
  • Screen-free media
  • The decade of paid content
  • Responsible media
  • The metaverse
  • Social screening
  • Connecting the dots.

Carat provides examples of ways the trends can work together, as well as brands that are incorporating the trends to build emotionally intelligent experiences for consumers.