Carat Trends 2021: The Year of Emotionally Intelligent Marketing
In its annual trend report, Carat outlines the following twelve societal, media, and technology trends for the year ahead:
- From Fear of Missing Out (FOMO) to Fear of Going Out (FOGO)
- The donut problem
- Connected lives
- Respecting privacy
- The great divide
- The camera’s new life
- Screen-free media
- The decade of paid content
- Responsible media
- The metaverse
- Social screening
- Connecting the dots.
Carat provides examples of ways the trends can work together, as well as brands that are incorporating the trends to build emotionally intelligent experiences for consumers.