2024 Media Trends

Dentsu outlines societal, media, and technology trends for the year ahead and highlights what brands can do to incorporate each in its annual trend report. 

Ten trends are identified for 2024:

  • Rise of generative search
  • Use of AI to empower creativity
  • AI-powered production
  • World of lookalike apps
  • From walled gardens to walled pipes
  • Focus on user identity
  • More ads for more returns
  • More diverse media usage and models
  • Increased brand safety
  • Better alignment of business effectiveness with sustainability.

Registration is required to access the report.