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Training & Education 

The 4A’s is committed to nurturing talent of all levels and career stages.

Whether you’re an agency newcomer who needs training for new business pitches or an agency principal looking to hone your leadership skills, we have a program well suited to your needs and objectives.

The 4A’s training and development programs include four formats: one-hour webinars, half-day and full-day seminars and multi-day training programs. Each year, more than 11,000 people gain knowledge and experience through our training programs. The 4A’s offers a variety of programs that cover subjects including digital strategy, leadership skills and project management.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the three-day Executive Leadership Program (ELP) for newly promoted agency principals is exceptionally popular and is held three times each year. In January 2016, the ELP will be offered on the West Coast.

Glass Ladder Series

A completely new series of webinars and seminars tailored for the next generation of female leaders.

Learn More

Webinars, Seminars and Conferences


Executive Leadership Program (ELP)

The ELP is a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership, survival and success tools.

Register for March

In This Section

My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

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