The $250,000 international Helen Lansdowne Resor scholarship will assist and promote talented female creative advertising students in honor of JWT’s (and the industry’s) first female copywriter, Helen Lansdowne Resor.
The scholarship will help support young, diverse women from around the world who aspire to join the ranks of what is still a very male-dominated sector of advertising, and hopefully, alter the landscape going forward.
About Helen Lansdowne Resor
Helen was a brilliant creative whose capacity to think, create and innovate helped her push the barriers of advertising. She is credited as being the first to deploy sex appeal in advertising with iconic campaigns like Woodbury Soap’s “A skin you love to touch,” and sparking the celebrity testimonial by her use of endorsements from socialites, European royalty and other well-known women in her work for Pond’s Cold Cream.
She was a working mother and ardent feminist who championed the advancement of women’s rights both inside and outside of the agency. During her tenure, JWT was known as the “Women’s Agency,” where bright young female talents had a chance to succeed.
She was a true pioneer who helped JWT push boundaries then – and now, with the creation of the scholarship in her memory.