A Report on Brands Taking Stands and A Guide to Getting it Right 2019
DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.
The results show that young consumers expect brands to take a stand on current social issues, but awareness between brands and social causes is pretty low overall.
The report highlights brands that are succeeding in marketing their social causes—check out this interactive graph. It also provides best practices for choosing the right cause for your client’s brand.
Registration is required for the full report.