Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.
- Facebook remains the dominant social media channel for reaching the widest possible audience, but younger Millennials are increasingly leaning towards YouTube and Instagram as their go-to social platforms
- Influencer marketing is a must-use strategy in 2019: Millennials are 54% more likely than older generations to buy a product or service recommended by a social media influencer, such as a YouTube or Instagram star
- When seeking to engage with Millennials, a mix of “funny and informative” seems to be the best approach — funny ads are the most likely to resonate with Millennials (43%), followed by informative ads (29%)
- Website and/or app appearance are more important to Millennials than older generations: 92% said a website or app’s appearance was important when deciding whether or not to submit their personal information.
Read the full results here.