Consumer Snapshots by Industry

4A's Research Exclusive Content logo4A’s Research periodically releases one-question surveys to gauge consumer attitudes, preferences, behaviors, and more on a variety of topics.

 

 

Automotive

63% of consumers plan to buy a mode of transportation in 2021, according to a recent poll 4A’s Research conducted using Suzy.

Gas-powered vehicles will be the top planned purchase, followed, surprisingly, by bicycles. The bicycle shortage of 2020 might have caused pent-up demand.

chart on the top modes of transportation consumers plan to buy in 2021
Participant parameters: 18+, 500 participants. Conducted by 4A’s Research via Suzy on 3/10/2021.

 

Banking & Financial

Using Suzy, a real-time market research platform, 4A’s Research surveyed 500 consumers about their financial situations compared to a year ago. We asked this same question in July 2020. Please note the same respondents did not participate in both surveys.

We see a big difference between July 2020 and March 2021. In July, 62% of people said their finances were about the same as a year ago, but 48% said that in March.

In a positive light, 31% are in a better financial situation than last year (19%) and those saying they are in a worse financial situation only rose 1% from the previous survey.

Those with an annual income below $35,000 are more likely to say they are in a worse financial situation than last year.

Participant parameters: 18+, 500 participants. Conducted by 4A’s Research via Suzy on 3/10/2021 and 7/8/2020.

 

Restaurants

Staff wearing a mask is the top COVID safety measure that make diners feel the most safe when eating at a restaurant, according to a survey conducted by 4A’s Research using Suzy. Seating six feet apart, more frequent clearing, outdoor seating, and availability of hand sanitizer round out the top five. 16% of respondents feel safe dining out without any additional precautions.

Sitting six feet apart showed the largest difference between men and women; 44% of women felt safer with this precaution compared to 34% of men. Hispanic diners were more likely to rank availability of hand sanitizer and seating six feet apart as important precautions, while Black diners feel more comfortable with more frequent cleaning and temperature checks.

Chart showing top COVID safety precautions restaurants do that make diners feel safe
Participant parameters: 18+, 500 participants. Conducted by 4A’s Research via Suzy on 4/2/2021.

 

Retail

In a recent survey about finding new products, recommendations from family and friends ranked as the most popular way to find new products with one third selecting this option. This response was consistent across gender, ethnicity, and income. However, only 16% of respondents age 18-24 reported finding new products this way. For 18-24 year-olds, e-commerce sites like Amazon (40%), in-store browsing (35%) and recommendations on social media (30%) were the most popular discovery methods.

Chart ranking the top ways consumers discover new products
Participant parameters: 18+, 500 participants. Conducted by 4A’s Research via Suzy on 4/2/2021

 

Travel

The majority of consumers are planning to take a vacation within three to six months, according to a recent survey we conducted using Suzy, a real-time market research platform. This correlates with the news that every adult in the U.S. will be eligible for vaccination by May 1.

Summer travel planning might start earlier this year as people get more comfortable will the idea of travel and vaccines roll out to more people.

charts ranking when consumers will take their next vacation
Participant parameters: 18+, 500 participants. Conducted by 4A’s Research via Suzy on 3/10/2021.