COVID-19: Impact on CPG and Retail

IRi provides an overview on what’s happening across key markets, as well as implications and guidance for CPG manufacturers and retailers to support consumers during the coronavirus/COVID-19 crisis.

Consumer response to containment across the world, social chatter, tracking consumer spending, tips on advertising during a pandemic, and building brands during a recession are covered topics.

Don’t miss Home for the Holidays, a report that explores the impact COVID-19 will have on year-end holidays plans and gatherings.

IRi is updating this site regularly with observations and latest industry news about coronavirus/COVID-19.


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