COVID-19: Impact on CPG and Retail

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the coronavirus/COVID-19 crisis.

Consumer response to containment across the world, social chatter, tracking consumer spending, tips on advertising during a pandemic, and building brands during a recession are covered topics.

IRi is updating this site regularly with observations and latest industry news about the coronavirus/COVID-19.


As part of the 4A’s Accelerate Access Program, the 4A’s is excited to offer you discounts off of 3 IRi solutions.