COVID-19: Impact on CPG and Retail

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the coronavirus/COVID-19 crisis.

Consumer response to containment across the world, social chatter, and buyer growth by product are featured. This latest report also focuses on what Italian consumers are purchasing.

IRi is updating this site regularly with observations and latest industry news about the coronavirus/COVID-19.


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