Creative Digital Agency Wins Platinum Award at 2020 Hermes Creative Awards

SAN RAMON, Calif. (April 6, 2020) –Creative Digital Agency (CDA)’s work for home appliance brand Raycop was honored today with the Platinum award for the 2020 Hermes Creative Awards, one of the oldest and largest international creative competition for creative professionals in the world.

The winning creative, a cross-media video spot called “Clean Scene Investigators” was honored with the Platinum Award in the Video Marketing Product category. Other nominees for the 2020 Hermes Creative Awards include AARP, CarMax, Dell Technologies, PepsiCo and Stanford University.

CDA was brought on to help international vacuum company, Raycop, expand into the North American market by producing a video spot for their newest product launch. Raycop, originally founded in South Korea, achieved 12% market saturation in Japan, yet faced many of the challenges familiar to brands breaking into a new market.

“The challenge was that we weren’t just launching a new vacuum, we were launching a whole new way for people to vacuum,” says Kevin Almeida, Managing Director at CDA, who wrote and produced the spot. “Raycop is completely re-thinking the way people clean their homes, and they needed a video that was entertaining and memorable while still managing to educate consumers about all the new technology at play.”

Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing and communication programs.

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Creative Digital Agency, Inc. is a boutique, full-service agency, with a tightly-knit team of strategists, storytellers, and cross-media advertising experts. They specialize in the unique media habits, creative formats, and voice required to reach and engage a modern, digital audience age 22-40. CDA handles each step of the process; everything from kindling the first spark of an idea, to building the finished product, to planning and executing targeted cross-media ad campaigns.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.