NEW YORK, JULY 23, 2019 – Crystal Rix, Chief Strategy Officer at BBDO New York, will become Global Chief Marketing Officer for BBDO Worldwide, in addition to her current role. The announcement was made by Andrew Robertson, President and CEO, BBDO Worldwide, and goes into effect immediately.
“We’ve never had a Global Chief Marketing Officer before. Mostly because I’ve never felt we had the right person to do it. Now we do,” said Robertson.
In her new role, Ms. Rix will help shape BBDO’s offering to ensure it is more valuable to, and valued by, clients and prospects; she will play a central role in business development – helping to bring the right models and strategic solutions forward to solve clients’ business problems; and she will continue with her role as Chief Strategy Officer of BBDO New York.
“Over the last 18 months, Crystal has led the team that developed and implemented ‘BBDO Works,’ our new planning process, across the network.” said Robertson.“ Her clients are inspired by her thinking and she’s been a major contributor to important new business wins over the years.”
Ms. Rix (37) has been with BBDO for 15 years. Prior to being named Chief Strategy Officer of BBDO New York, she served as Director of Business Development and as Planning lead on multiple accounts (including Mars, Inc., AT&T and Barbie). She was named to Ad Age’s “40 under 40” list in 2016.
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For 13 years in a row, BBDO has been ranked the most creative agency network in the world and for seven years, BBDO has been named Network of the Year at the Cannes Lions International Festival of Creativity – more than any other agency network. This past year, the independent World Advertising Research Center (WARC) named BBDO the “Best of the Best” in its first-ever index of excellence, aggregating results from its Creative 100, Effective 100 and Media 100 rankings. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications including being named one of the world’s top ten most innovative companies in advertising by Fast Company for the past two years.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.