Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

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This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad operations teams to find and prepare creative assets for video campaigns. In fact, 93% of ad ops professionals on the front lines of activation cite issues with sourcing and preparing assets, underscoring how vital it is that the industry address this issue. The most common issues cited were late starts, formatting errors, video quality degradation and missed ad calls.