NEW YORK, May 27, 2021 /PRNewswire/ — D&AD, the worldwide non-profit organization that celebrates creative excellence in design and advertising, has named DDB Worldwide 2021 Network of the Year. The honor is given by D&AD to the network whose agencies have received the most cumulative awards points won across all disciplines of the show.
This year, the DDB global network was recognized at D&AD for 50 Pencils and 35 shortlists across 12 offices, including 6 Yellow Pencils, 17 Graphite and 27 Wood. DDB’s work for The Uncensored Library was the network’s biggest winner with 8 total Pencils, including 2 Yellow Pencils. Africa, the DDB network’s agency in São Paulo, won a total of 16 Pencils, including 8 for House of Lapland’s Salle 2032, ranking them third in the D&AD Agency of the Year standing.
Top awarded D&AD Yellow pencils went to Africa’s Folha de S.Paulo Newspaper The Most Valuable News; DDB Paris’ Ubisoft Watch Dogs Legion Tipping Point; DDB Group Germany’s Reporters Without Borders The Uncensored Library; DDB Group New Zealand’s work for New Zealand Aid Foundation The Baby That Changed HIV; and adam&eveDDB’s GMR Play Connected for adidas.
DDB Worldwide Global Chief Creative Officer Ari Weiss said: “Creativity helps us make sense of the world we’re living in. This year needed a lot of making sense of. A huge thank you goes out to our entire global family for channeling so much chaos into so much creativity. It gives me so much hope for our industry and humanity.”
DDB Worldwide Global CEO Marty O’Halloran said: “We are thrilled have been named D&AD’s Network of the Year and to see this level of creative acknowledgement across 12 of our global offices. This creative momentum further fuels our belief that creativity is the most powerful force in business.”
The D&AD Awards exist to identify the world’s best creative work of the year, to elevate it above its context onto the global stage to inspire the international creative community to learn, grow, and set new benchmarks for creative excellence.
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Network of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.