2021 Back-to-School Survey

Deloitte examines consumer behaviors and preferences during the back-to-school and back-to-college shopping season.

Outdoor Participation Report |

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

2021 Deloitte Millennial and Gen Z Survey

Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and impact of the coronavirus pandemic. 

The Infinite Dial |

Edison Research reveals results of its annual survey of America’s digital media habits.

Digital Media Trends Survey

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

2021 Tech Trends and the 50+ |

Check out this report from AARP to learn about device adoption and online behaviors of Gen X, Baby Boomers, and Seniors.

Taking Stock with Teens |

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

2021 Physical Activity Participation Report |

The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

2021 Baby Boomer Travel Trends |

AARP examines the change in Baby Boomer travel habits, planning behaviors, and more due to COVID-19.

The State of Mental Health in America 2021

The prevalence of mental illness, substance use disorder, and thoughts of suicide among adults and children by state are featured in this annual report from Mental Health America.

Digital 2021: Global Digital Overview |

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

The State of Gen Z

The Center for Generational Kinetics provides insights into the mindset, priorities, behaviors, and employment of Gen Z in this report series.