Deloitte examines consumer behaviors and preferences during the back-to-school and back-to-college shopping season.

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and impact of the coronavirus pandemic. 

Edison Research reveals results of its annual survey of America’s digital media habits.

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

Check out this report from AARP to learn about device adoption and online behaviors of Gen X, Baby Boomers, and Seniors.

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

AARP examines the change in Baby Boomer travel habits, planning behaviors, and more due to COVID-19.

The prevalence of mental illness, substance use disorder, and thoughts of suicide among adults and children by state are featured in this annual report from Mental Health America.

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

The Center for Generational Kinetics provides insights into the mindset, priorities, behaviors, and employment of Gen Z in this report series.