Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

2020 Baby Boomer Travel Trends |

Research Services

AARP examines Baby Boomer travel habits, planning behaviors, and vacation trends for 2020.

Families in the UK |

Mintel looks into family trends in the UK, including watching TV, tech usage, and more.

Children and Parents: Media Use and Attitudes Report |

Research Services

Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

Trends for 2020 |

4A's Member

Ogilvy Consulting makes five predictions for 2020 in its annual trend report.

Better Money Habits Millennial Report |

Research Services

Bank of America reveals the financial behaviors and stressors of Millennials.

Gen Z Consumer Report

4A's Member

Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Gen Z: A Generation of Contradition |

Research Services

EY uncovers five types of Gen Z, providing motivations, personalities, dreams, values, and career goals for each.

Marketing to Modern Families in China |

In this infographic from Mintel, learn how parent-child relations have gradually changed in China, including shopping habits, leisure activities, and children’s influence on family decisions.

Media Use by Tweens and Teens |

Research Services

Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.

Health Insurance and the Insurance Purchase Decision |

Find out how consumers research and choose health insurance, importance of brand awareness, and consumer usage of health insurance apps in this infographic series from Mintel.