2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

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Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

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BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far

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As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.

Kids and Teens | Activities + Trends |

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.

The Pulse of Gen Z in the Time of COVID-19

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DoSomething Strategic releases weekly survey results to gauge how Gen Z is handling the coronavirus pandemic.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

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4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

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4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Marketing Through a Crisis: Balancing Business with Humanity

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Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

The Infinite Dial |

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Edison Research reveals results of its annual survey of America’s digital media habits.

2020 College Hopes & Worries Survey Report |

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The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.

Keeping Girls in the Game: Factors that Influence Sport Participation |

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The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.