Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

Research Services

4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

2020 Baby Boomer Travel Trends |

Research Services

AARP examines Baby Boomer travel habits, planning behaviors, and vacation trends for 2020.

America’s Most Memorable Mascots

Research Services

Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

Consumer Digital Banking Survey |

Research Services

PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

The New Social Contract | Empowering Individuals in a Transitioning World |

Research Services

The annual Aegon Retirement Readiness Survey studies global perspectives and preparations for retirement.

Millennials and Their Money: The Kids Are All Right |

Research Services

Baby Boomers and Millennials aren’t that different in how they spend and think about money, according to Morning Consult.

Home Buyer and Seller Generational Trends |

Research Services

The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

Digital Media Trends Survey |

Research Services

Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

2019 Millennial Home Buyer Report

Research Services

Clever Real Estate surveyed Americans who are planning to buy a home in the next year to learn how Millennial values, expectations, and methods are different from Baby Boomers and Gen Xers.

2019 Tech and the 50+ Survey |

Research Services

Check out this report from AARP to learn about device adoption and online behaviors of Baby Boomers and Seniors.

Black Friday & Cyber Monday: Sales Records, High Participation for Millennials

Third Party Content

Learn shopping habits over Black Friday and Cyber Monday, including participation by age, amount spent, and top categories searched, in this survey from Critical Mix.