Shattering Stereotypes

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Nielsen reports where key opportunities lie to successfully reach women over 50.

2021 Baby Boomer Travel Trends |

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AARP examines the change in Baby Boomer travel habits, planning behaviors, and more due to COVID-19.

Changing Beauty and Personal Care Routines

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Digital Media Trends Survey

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Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

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4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

Marketing Through a Crisis: Balancing Business with Humanity

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Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

Home Buyer and Seller Generational Trends

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The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

America’s Most Memorable Mascots

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Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

Consumer Digital Banking Survey |

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PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

2019 Tech and the 50+ Survey |

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Check out this report from AARP to learn about device adoption and online behaviors of Baby Boomers and Seniors.

Taking a Pulse on Advertising

kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A’s.

Senior Media Preferences |

Research Services

Learn about the media habits of those 65+ in this report from MediaLogic