Millennials and Their Money: The Kids Are All Right

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Baby Boomers and Millennials aren’t that different in how they spend and think about money, according to Morning Consult.

Home Buyer and Seller Generational Trends

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The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

Digital Media Trends Survey

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Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

2019 Millennial Home Buyer Report

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Clever Real Estate surveyed Americans who are planning to buy a home in the next year to learn how Millennial values, expectations, and methods are different from Baby Boomers and Gen Xers.

2019 Tech and the 50+ Survey

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Check out this report from AARP to learn about device adoption and online behaviors of Baby Boomers and Seniors.

Black Friday & Cyber Monday: Sales Records, High Participation for Millennials

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Learn shopping habits over Black Friday and Cyber Monday, including participation by age, amount spent, and top categories searched, in this survey from Critical Mix.

2019 Baby Boomer Travel Trends

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This report from AARP examines Baby Boomer travel habits and trends for 2019.

Taking a Pulse on Advertising

kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A’s.

Senior Media Preferences

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Learn about the media habits of those 65+ in this report from MediaLogic

Generational Infographics

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Check out these four infographics from Kantar Consulting profiling Centennials, Millennials, Gen Xers, and Baby Boomers. Topics include key facts, spending power, core values, and strategies to connect with each generation.

The New Experiential Traveler

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Ipsos focuses on affluent travelers by generation and examines their travel habits, attitudes, and types of activities and experiences they look for when traveling.

The Why Behind the Dine

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Acosta and Technomic report dining out trends, including growth in convenient meal solutions, how much consumers spend on dining out versus groceries, top dining choices, and more.