Mobile is the New Living Room

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Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

Decoding the Personalization Paradox

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GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization. 

American Time Use Survey

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The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Insights from 4A’s Research | Plant-Based? I’ll Have What She’s Having!

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With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.

The When, Why & How Behind Consumers’ Propensity to Clean

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Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.

Edelman Trust Barometer: In Brands We Trust

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Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

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Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Cause is Working, Your Marketing Isn’t

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DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Internet Trends 2019

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Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Arab Youth Survey

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ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.

Public Sentiment Towards Facebook Data Collection, Privacy, and Online Marketing in 2019

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Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.

Global Views on Vices

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This Ipsos global survey was conducted to gather consumer opinions on various vices. See how the public feels about access to each vice, what they feel is morally acceptable in moderation, opinions on legalization of marijuana, and what they think the situation will look like in ten years.