Edelman Trust Barometer: In Brands We Trust

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Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

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Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Cause is Working, Your Marketing Isn’t

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DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Internet Trends 2019

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Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Arab Youth Survey

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ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.

Public Sentiment Towards Facebook Data Collection, Privacy, and Online Marketing in 2019

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Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.

Global Views on Vices

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This Ipsos global survey was conducted to gather consumer opinions on various vices. See how the public feels about access to each vice, what they feel is morally acceptable in moderation, opinions on legalization of marijuana, and what they think the situation will look like in ten years.

Digital Consumer Trends in Canada

Mintel explores digital trends in Canada with information on new tech adoption, the bright future for wireless headphones, tasks performed on personal computers, and free content vs. paid content.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

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4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

World Happiness Report

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The World Happiness Report looks into how happiness has changed between 2005-2018, country rankings by happiness, and how happiness is influenced by information technology, governance, and social norms. The report also includes a chapter devoted to the correlation of increased digital media usage and the decline of happiness in the United States.

Marketing to Generation X in the UK

Mintel gives advice on how brands can reach the UK Gen X market in this infographic.

2019 Tech Trends Report

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The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.