Accenture examines the shopping habits of holiday shoppers.
Check out these statistics from GlobalWebIndex on the online dating scene with insights by gender, age, and sexual orientation, as well as looking at characteristics within each age group. Facebook’s entry into online dating is also discussed.
In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.
Learn about the buying habits of luxury consumers from Mintel.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.
Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.
GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization.
The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.