COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19 |

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

Predicting the Future: How COVID-19 Will Shift Consumer Behavior

4A's Member

In all the articles and Webinars everyone has seen about how businesses are adapting during the COVID Crisis, what we haven’t seen is a thoughtful, well-reasoned piece about what it all means for consumer trends in the future, and what we can expect the new normal to be regarding consumer behavior.   Doe-Anderson’s strategic planning […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Consumer Awareness of Brands Doing Good During COVID-19

Research Services

In our newest survey, 4A’s Research learns what brand relief efforts and actions are making an impact on consumers.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

Research Services

4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

The Rise of the Conscious ASEANS |

Research Services

HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

Research Services

4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of life in more than 150 countries.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.