We’re Watching You | Consumers Demand Actions from Brands

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4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Keeping Girls in the Game: Factors that Influence Sport Participation |

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The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

Getting to Equal 2020: The Hidden Valley of Culture Makers |

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Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Global Gender Gap Report 2020 |

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The World Economic Forum reports on the progress towards gender equality around the world and what can be done to close the gap in the future.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

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AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

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Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Marketing to Moms |

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

The When, Why & How Behind Consumers’ Propensity to Clean

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Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.

Lightening the Mental Load That Holds Women Back |

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BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

Decoding the Digital Girl

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The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.

Moms and Media 2019 |

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Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology.