Shattering Stereotypes

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Nielsen reports where key opportunities lie to successfully reach women over 50.

Gaming Trends 2021 |

Gain insight into consumer video game habits, preferences, path to purchase, and much more in this Mintel infographic series.

Changing Beauty and Personal Care Routines

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

Marketing to Moms |

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

Women in the Workplace

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This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Car Purchasing Process |

Mintel reveals consumer insights into the car buying process in this infographic series.

We’re Watching You | Consumers Demand Actions from Brands

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4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Keeping Girls in the Game: Factors that Influence Sport Participation |

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The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

Getting to Equal 2020: The Hidden Valley of Culture Makers

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Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

Global Gender Gap Report 2020 |

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The World Economic Forum reports on the progress towards gender equality around the world and what can be done to close the gap in the future.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.