Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Moms and Media 2021 |

Edison Research releases it’s annual report examining the media habits and device ownership of Moms.

Gaming Trends 2021 |

Gain insight into consumer video game habits, preferences, path to purchase, and much more in this Mintel infographic series.

Changing Beauty and Personal Care Routines

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

Marketing to Moms |

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

Women in the Workplace

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Car Purchasing Process |

Mintel reveals consumer insights into the car buying process in this infographic series.

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising |

The Advertising Standards Authority (ASA) releases guiding principles on how brands prevent harm caused by gender stereotyping in ads.

We’re Watching You | Consumers Demand Actions from Brands

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Keeping Girls in the Game: Factors that Influence Sport Participation |

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

Getting to Equal 2020: The Hidden Valley of Culture Makers

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.