Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Moms and Media 2021 |

Research Services

Edison Research releases it’s annual report examining the media habits and device ownership of Moms.

Digital 2021: Global Digital Overview |

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Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Gaming Trends 2021 |

Gain insight into consumer video game habits, preferences, path to purchase, and much more in this Mintel infographic series.

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Outdoor Participation Report |

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The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Changing Beauty and Personal Care Routines

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

Marketing to Moms |

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Are Your Inclusive Efforts Excluding the Transgender and Gender Nonconforming Community?

4A's Partnerships

David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions. 

Car Purchasing Process |

Mintel reveals consumer insights into the car buying process in this infographic series.