This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.
Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.
HomeAdvisor examines consumer spending on home services.
BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.
The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.
Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology.
Gain insight into Gen Z men’s video gaming behaviors, social components of gaming, and examples of brands targeting gamers successfully in this article from Whistle.
Mintel gives insights on marketing to women in the UK with information on the most effective ads by medium, categories that hold the most interest for women, and attitudes toward ads incorporating body size, mental health, and age.
Mintel gives advice on marketing to men in the UK in this infographic.
Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. In this report, you will get the latest statistics on Internet usage, tablets, and connected homes.
Kantar looks into the current state of gender in brand strategy, creative response, and media targeting. The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.
This Mintel infographic series examines the factors that influence personal care product purchases.