2019 Deloitte Millennial Survey

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Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Gen Z’s Most Loved Brands

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Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.

A Generation Without Borders: Embracing Gen Z

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OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Arab Youth Survey

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ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.

Decoding the Digital Girl

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The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.

Gen Z: Preparing to Face the Future

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A recent survey of college-aged Gen Zers in the US, UK, Australia and New Zealand revealed some surprising results on how they feel about their future. The findings from UNiDAY and Ad Age indicate they have mixed opinions on important issues, such as healthcare, the cost of education, environment, equality, politics, and more.

From Viral to Tribal: The Next Frontier in Publishing

Comscore examines how Gen X, Gen Z, and Millennials consume digital news in the US and the UK. Learn the differences of consumption by each generation and how publishers can prepare for the future.

Taking Stock with Teens

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Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Attitudes Towards Gaming

Gain insight into consumer video game habits and preferences from Mintel.

Trend Spotter: Five Retail Trends to Watch in 2019

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Synchrony Financial highlights five retail trends for 2018 and implications for retailers.

Digital Media Trends Survey

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Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

2019 College Hopes & Worries Survey Report

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The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.