How Marketers Can Win with Gen Z and Millennials Post-COVID-19

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BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far

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As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.

Kids and Teens | Activities + Trends |

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.

The Pulse of Gen Z in the Time of COVID-19

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DoSomething Strategic releases weekly survey results to gauge how Gen Z is handling the coronavirus pandemic.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

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4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

2020 College Hopes & Worries Survey Report |

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The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.

Travel Booking |

Mintel examines the travel planning process and suggests how online travel agents can make it better.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Gen Z Consumer Report

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Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Gen Z: A Generation of Contradition |

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EY uncovers five types of Gen Z, providing motivations, personalities, dreams, values, and career goals for each.

Media Use by Tweens and Teens |

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Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.