Marketing to Young Adults in Brazil

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.

Consumer Digital Banking Survey

Research Services

PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

The Beauty Consumer

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Talent Roundtable White Paper

Research Services

EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

The Youth of the Nations: Global Trends Among Gen Z

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Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

Cause is Working, Your Marketing Isn’t

Research Services

DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Hispanic Market Overview

Research Services

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

Marketing to Generation Z

Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.

Understanding Gen Z

Research Services

Amplify Solutions studies the Gen Z market in Canada and shares findings on their media habits, purchasing trends, brand loyalty, tech usage, and more.

2019 Deloitte Millennial Survey

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Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Gen Z’s Most Loved Brands

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Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.

A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.