Marketing to Gen Z in Canada |

Mintel provides insights to help brands connect with the Gen Z consumer in Canada.

Taking Stock with Teens |

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Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

2019 Holiday Outlook |

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PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Holiday Shopping Survey 2019 |

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Accenture examines the shopping habits of holiday shoppers.

The Generation Z BPC Consumer in the UK |

Mintel looks into the Gen Z beauty and personal care market in the UK.

Mobile is Gen Z’s Living Room

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Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

Homebuyer Insights Report |

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Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

America’s Most Memorable Mascots

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Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

Average Student Loan Debt Statistics 2019

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LendEDU’s annual analysis of student loan debt in the U.S.

The Gen Z Reckoning: Brand Relevance, Respect and the Rise of a New Generation |

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BBMG has released a report on the Gen Z market and how brands can more effectively reach them. Learn the five steps that brands should follow to become more authentic, relevant, and impactful in the lives of this generation.

Back-to-School Headquarters |

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The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.

Marketing to Young Adults in Brazil |

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.