Mobile is Gen Z’s Living Room

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Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

America’s Most Memorable Mascots

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Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

Average Student Loan Debt Statistics 2019

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LendEDU’s annual analysis of student loan debt in the U.S.

The Gen Z Reckoning: Brand Relevance, Respect and the Rise of a New Generation |

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BBMG has released a report on the Gen Z market and how brands can more effectively reach them. Learn the five steps that brands should follow to become more authentic, relevant, and impactful in the lives of this generation.

Back-to-School Headquarters |

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The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.

Marketing to Young Adults in Brazil |

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.

Consumer Digital Banking Survey |

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PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Talent Roundtable White Paper |

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EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

The Youth of the Nations: Global Trends Among Gen Z |

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Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

Cause is Working, Your Marketing Isn’t

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DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Hispanic Market Overview |

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Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.