Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.
Workforce Institute at Kronos uncovers Gen Z attitudes and motivations towards work that HR professionals can use to attract and retain a new generation of employees.
Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as ways to reach them.
Mintel provides insights to help brands connect with the Gen Z consumer in Canada.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.
Accenture examines the shopping habits of holiday shoppers.
Mintel looks into the Gen Z beauty and personal care market in the UK.
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.
Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.
Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.