How Marketers Can Win with Gen Z and Millennials Post-COVID-19

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BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Kids and Teens | Activities + Trends |

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.

Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

2020 College Hopes & Worries Survey Report |

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The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.

Keeping Girls in the Game: Factors that Influence Sport Participation |

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The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

Families in the UK |

Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.

Children and Parents: Media Use and Attitudes Report |

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Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

Back to School Shopping |

Mintel highlights back-to-school shopping behaviors and top influencers in its annual infographic.

Gen Z Consumer Report

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Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Gen Z: A Generation of Contradition |

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EY uncovers five types of Gen Z, providing motivations, personalities, dreams, values, and career goals for each.

Media Use by Tweens and Teens |

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Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.

The State of Obesity: Better Policies for a Healthier America |

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The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.