DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.
TD Ameritrade examines the time and money parents are spending on youth sports and how these expenses are impacting their savings.
Mintel sees growth opportunity for children’s social care services in the UK. Segmentation of spend by care category, usage of referrals, initial assessments, and more are covered.
The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
Gain insight into consumer video game habits and preferences from Mintel.
This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents, their kids, and those who are caring for an aging parent or relative.
The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.
Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.
Gain insight into Gen Z men’s video gaming behaviors, social components of gaming, and examples of brands targeting gamers successfully in this article from Whistle.