Cause is Working, Your Marketing Isn’t

Research Services

DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Hispanic Market Overview

Research Services

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

Marketing to Generation Z

Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.

Sports Parents Survey

Research Services

TD Ameritrade examines the time and money parents are spending on youth sports and how these expenses are impacting their savings.

Children’s Social Care in the UK

Mintel sees growth opportunity for children’s social care services in the UK. Segmentation of spend by care category, usage of referrals, initial assessments, and more are covered.

Decoding the Digital Girl

Research Services

The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Attitudes Towards Gaming

Gain insight into consumer video game habits and preferences from Mintel.

Parents, Kids & Money Survey

Research Services

This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents, their kids, and those who are caring for an aging parent or relative.

2019 College Hopes & Worries Survey Report

Research Services

The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.

Children and Parents: Media Use and Attitudes Report

Research Services

Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

Two-Thirds of Gen Z Males Say Gaming is a Core Component of Who They Are

Gain insight into Gen Z men’s video gaming behaviors, social components of gaming, and examples of brands targeting gamers successfully in this article from Whistle.