Changing Beauty and Personal Care Routines

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

Men’s Market | Clothing + Personal Care |

Gain insight into men’s shopping behaviors for apparel and personal care products.

We’re Watching You | Consumers Demand Actions from Brands

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Keeping Girls in the Game: Factors that Influence Sport Participation |

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Location, Location, Location | Building a Strong Patient Connection

Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.

The When, Why & How Behind Consumers’ Propensity to Clean

Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.

Lightening the Mental Load That Holds Women Back |

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

Two-Thirds of Gen Z Males Say Gaming is a Core Component of Who They Are

Gain insight into Gen Z men’s video gaming behaviors, social components of gaming, and examples of brands targeting gamers successfully in this article from Whistle.

Marketing to Men in the UK |

Mintel gives advice on marketing to men in the UK in this infographic.

Inside The Campaign: Deutsch’s “Father’s Day Surprise” for Anheuser-Busch

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Anheuser-Busch.