4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.
This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.
Gain insight into men’s shopping behaviors for apparel and personal care products.
4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.
The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.
Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.
Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.
Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.
BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.
Gain insight into Gen Z men’s video gaming behaviors, social components of gaming, and examples of brands targeting gamers successfully in this article from Whistle.
Mintel gives advice on marketing to men in the UK in this infographic.