CMO Navigator 2022

Priorities, challenges, strategies, and mindsets of CMOs in America and Canada are featured in this new survey series from dentsu.

Wave I results cover:

  • Economic outlook
  • Expected marketing budget changes and planned allocation
  • Internal and external challenges
  • Innovation strategies and challenges
  • Attributes that are most critical to customer relationships
  • Profile of the “Perceptive CMO”.

Wave II provides updates to the above topics, as well as info into the following:

  • Preparations and growth into the crypto-economy
  • Importance of DEI principles and challenges adopting.

Register to download the full reports here.