CMO Navigator 2022
Priorities, challenges, strategies, and mindsets of CMOs in America and Canada are featured in this new survey series from dentsu.
Wave I results cover:
- Economic outlook
- Expected marketing budget changes and planned allocation
- Internal and external challenges
- Innovation strategies and challenges
- Attributes that are most critical to customer relationships
- Profile of the “Perceptive CMO”.
Wave II provides updates to the above topics, as well as info into the following:
- Preparations and growth into the crypto-economy
- Importance of DEI principles and challenges adopting.