The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal. Through the lens of ‘preparedness’, the report also investigates which marketers feel better prepared to navigate the crucial months ahead and why they feel that way.
- U.S. marketing budgets are better off than many globally
- Strategies employed in response to COVID-19
- Prepared CMO mindset.