Dermatologist-Led Brand Differin Knows Pimples Will Be Popped

—Acne Aftermath Campaign by Deutsch NY EncouragesPimple Poppers to “Do Things Differin”—

April 13, 2021—Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping.

Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the “Acne Aftermath” campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes of an erupting volcano, the detonation of fireworks, or the launch of a rocket—revealing the solution to the aftermath of a bad habit.

“People love to pop pimples. It’s cringeworthy, but true,” said Deutsch NY Chief Creative Officer Dan Kelleher. “Unfortunately, pimple-popping sprees can leave acne spots behind. Our Acne Aftermath campaign for Differin lets pimple poppers everywhere know there is a remedy for acne scars. You’ll never look at popping pimples the same after seeing this.”

Kelleher noted, “Differin’s expansion in their offering is anchored in understanding that achieving skin clarity is a journey, and no matter where the consumer is in the cycle Differin has their back, or, in this case, their face.”

The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.

Creative Credits

Client: Differin, Galderma Laboratories
Katherine Rouse, Director, Differin OTC US
Jeffrey Daly, Senior Brand Manager

Agency: Deutsch New York

Dan Kelleher, Chief Creative Officer
George Decker, Executive Creative Director
Jessica Lomasson, Associate Creative Director
Allison Navon, Associate Creative Director

Content Production:
Joe Calabrese, EVP, Director of Integrated Production
Halley Mangano, Producer

Art/Print Production:
Sarah Mana, SVP Director of Creative Services
Jeanette Luis, Executive Print Producer
Melissa Becantur, Print Producer

Digital Design:
Zoe Gillette, Designer and Retoucher

Motion Design:
Danny Kamhaji, Lead Motion Designer

Account Planning:
Michelle Rowley, SVP, Group Planning Director
Alexis Madison, Associate Director, Strategy
Caroline Jordan, Senior Strategist, Strategy

Account Management:
Tyler J. Helms, EVP, Group Account Director
Kristen Rincavage, SVP, Account Director
Marie Komori, Account Director
Maria Rivadeneira, Account Executive

Business Affairs:
Stacy Schwartz, Integrated Business Affairs VP, Group Director
Sara Jurman, Business Manager
Production Company: Gravy
Brent Stoller, Owner/Executive Producer
Becky Bradshaw, Staff Production Coordinator
Crobin Leo, Director
Bo Clancey, Producer

Editorial: Great Machine
Cindy Nielsen, Editor
Tony Scharko, Assistant Editor
Zack Herpy, Post Producer

Music/Licensed Music Tracks:
Music Arrangement by Human
Matthew O’Malley, Arranger and Creative Lead
James Dean Wells, Executive Producer

Audio Post:
Marc Healy, Sound Designer/Mixer

End Tag Animation/Graphics Company:
Great Machine

Please contact Vonda LePage ([email protected]) to request additional information or materials from this campaign.