Deutsch NY Designs The Perfect Shades for Outback’s Lipsteak Collection

With six fashion forward colors like The Rarest of Them All, Prefer Not to Share My Medium Rare and Kiss and Medium Well, you’ll wish Outback’s Lipsteak collection wasn’t just a prank. Deutsch NY is Outback’s creative agency and the Lipsteak collection will be seen across Outback’s social media channels.

In January, Deutsch NY also designed Outback’s limited edition Steak Wear Swag – snuggly and delicious looking sweatsuits great for when ordering delivery, working from home and staying comfy. Steak Wear Swag’s bold design options included Sizzlin’ Steak Sweats, The Bloom Suit, and Looking Like an Entrée set.


Creative Credits

Outback Steakhouse
Director, Marketing Communications – Kim Morales

Deutsch New York
Chief Creative Officer – Dan Kelleher
Creative Director – Jeff Kopay
Art Director – Alex Ebright
Copywriter – Lindsay McParlane

Social Strategy:
Associate Director, Strategy – Alexis Madison

Account Management:
Account Director – Trisha O’Connor