Deutsch + PNC Bank Virtual Wallet: “It’s Time to Get More From Your Bank”
August 20, 2020 – As COVID-19 shuttered the country in March, Deutsch New York and PNC Bank leaned in to the shifting landscape – from refining messaging, assessing production on a daily basis, the portrayal of consumers in a socially distancing world, and facilitating a 100% remote shoot – and were able to create relatable and witty work showcasing the ease of banking with PNC’s Virtual Wallet checking account.
The effort launched nationwide the week of August 17 with over 100 assets across traditional and digital platforms.
We wanted to bring to life the advanced features in PNC’s latest checking account, and demonstrate that, today, people rely so much more on technology in other aspects of their lives, why not their checking account? The campaign asks: times have changed, why hasn’t the way you bank?
PNC Bank:
Dresdyn Hefferen, SVP, Dir. of Brand Mgmt & Marketing Centers of Excellence
Amy Farrell, VP, Senior Marketing Manager
Lisa Schaeffer, VP, Senior Marketing Manager
Jenna Yanchik, AVP, Marketing Manager
Deutsch NY Creatives:
Dan Kelleher, Chief Creative Officer
Jeff Vinick, EVP, Executive Creative Director
Joanne Scannello, EVP, Executive Creative Director
Jeff Good, Associate Creative Director
Dahee Song, Senior Art Director
Amrit Sahni, Art Director
Ross Harris, Copywriter
Christy Key, Project Manager
Nina McLaughlin, Project Manager
Content Production:
Joe Calabrese, EVP, Director of Integrated Production
Drea Segura, Senior Producer
Art Production:
Sarah Manna, SVP, Director of Print and Art Production
Print Production:
Jeanette Luis, Executive Print Producer
Melissa Betancur, Print Producer
Technology:
Matt Onorato, Digital Producer
Account Planning:
Shreya Mukherjee, SVP, Group Planning Director
Sam Rothschild, Associate Director
Account Management:
Barbara Chandler, EVP, Group Account Director
Rakesh Talwar, SVP, Account Director
Derek Magesis, VP, Account Director
Ryan Schira, Account Supervisor
Justin Suh, Account Executive
Media Planning/Buying:
Karen Benson, Sarah Rankin, Oliver Plunkett, Caitlin Dilks, Olivia Polk, Meaghan Kiley, Sophie Cheston, Lena Oliver, Lori Watkins, Dylan Adams, Maureen Burzynski, Marlena Schmidt, Michelle Munera, Morgan Busch, Kirenjot Kaur, Jiaqi Li, Dharti Patel
Business Affairs:
Maria Taris, SVP, Director of Business Affairs
Stacy Schwartz, VP, Group Director Business Affairs
Nikki Balekjian, Senior Business Manager
Sara Jurman, Associate Business Affairs Manager
Production Company: RadicalMedia
Steve Miller, Director
Gregg Carlesimo, Executive Producer
Frank Dituri, Head of Production
Carla Tate, Producer
Production Service Company: Circle Productions
Tom Murray, Executive Producer
Tania James, Talent Producer
Mike Gill, Production Supervisor
Editorial: CosmoStreet
Tom Scherma, Editor
Maura Woodward, Executive Producer
Paolo Solarte, Senior Producer
Joshua Berger, Assistant Editor
Editorial (Social): Steelhead New York
Alex Christenson, Editor
Jeff Morgan, Executive Producer
Zack Herpy, Producer
John Kowalchuk, Assistant Editor
Visual Effects, Graphics, Animation: The Mill
Heath Raymond, Executive Producer
Ija Ochoa, Producer
Mario Stipinovich, Creative Director
Tetsuro Mise, Art Director
Morgan O’brien, Designer
Kieran Hanrahan, 2D Lead
Alexis Jo, 2D Assist
Telecine: The Mill
Mikey Rossiter, Colourist
Evan Bauer, Colour Producer
Andrew Ceen, Colour Assist
Music/Licensed Music Tracks: APM Music
“Riding Bikes”
“Chocolate Craving”
“Bad Behavior”
Music/Licensed Music Tracks (Social): Music Bed
“The Bright Side (Inst)” by Summer Kennedy
Audio Post: Sonic Union
Steve Rosen, Sound Designer/Mix Engineer
Pat Sullivan, Senior Producer
Please contact Vonda LePage ([email protected]) to request additional information or materials from this campaign.