Deutsch + PNC Bank Virtual Wallet: “It’s Time to Get More From Your Bank”

August 20, 2020 – As COVID-19 shuttered the country in March, Deutsch New York and PNC Bank leaned in to the shifting landscape – from refining messaging, assessing production on a daily basis, the portrayal of consumers in a socially distancing world, and facilitating a 100% remote shoot – and were able to create relatable and witty work showcasing the ease of banking with PNC’s Virtual Wallet checking account.

 

The effort launched nationwide the week of August 17 with over 100 assets across traditional and digital platforms.

We wanted to bring to life the advanced features in PNC’s latest checking account, and demonstrate that, today, people rely so much more on technology in other aspects of their lives, why not their checking account? The campaign asks: times have changed, why hasn’t the way you bank?

 

PNC Bank:

Dresdyn Hefferen, SVP, Dir. of Brand Mgmt & Marketing Centers of Excellence

Amy Farrell, VP, Senior Marketing Manager

Lisa Schaeffer, VP, Senior Marketing Manager

Jenna Yanchik, AVP, Marketing Manager

 

Deutsch NY Creatives:

Dan Kelleher, Chief Creative Officer

Jeff Vinick, EVP, Executive Creative Director

Joanne Scannello, EVP, Executive Creative Director

Jeff Good, Associate Creative Director

Dahee Song, Senior Art Director

Amrit Sahni, Art Director

Ross Harris, Copywriter

Christy Key, Project Manager

Nina McLaughlin, Project Manager

 

Content Production:

Joe Calabrese, EVP, Director of Integrated Production

Drea Segura, Senior Producer

 

Art Production:

Sarah Manna, SVP, Director of Print and Art Production

Print Production:

Jeanette Luis, Executive Print Producer

Melissa Betancur, Print Producer

Technology:

Matt Onorato, Digital Producer

 

Account Planning:

Shreya Mukherjee, SVP, Group Planning Director

Sam Rothschild, Associate Director

 

Account Management:

Barbara Chandler, EVP, Group Account Director

Rakesh Talwar, SVP, Account Director

Derek Magesis, VP, Account Director

Ryan Schira, Account Supervisor

Justin Suh, Account Executive

 

Media Planning/Buying:

Karen Benson, Sarah Rankin, Oliver Plunkett, Caitlin Dilks, Olivia Polk, Meaghan Kiley, Sophie Cheston, Lena Oliver, Lori Watkins, Dylan Adams, Maureen Burzynski, Marlena Schmidt, Michelle Munera, Morgan Busch, Kirenjot Kaur, Jiaqi Li, Dharti Patel

Business Affairs:

Maria Taris, SVP, Director of Business Affairs

Stacy Schwartz, VP, Group Director Business Affairs

Nikki Balekjian, Senior Business Manager

Sara Jurman, Associate Business Affairs Manager

 

Production Company: RadicalMedia

Steve Miller, Director

Gregg Carlesimo, Executive Producer

Frank Dituri, Head of Production

Carla Tate, Producer

 

Production Service Company: Circle Productions

Tom Murray, Executive Producer

Tania James, Talent Producer

Mike Gill, Production Supervisor

Editorial: CosmoStreet

Tom Scherma, Editor

Maura Woodward, Executive Producer

Paolo Solarte, Senior Producer

Joshua Berger, Assistant Editor

 

Editorial (Social): Steelhead New York

Alex Christenson, Editor

Jeff Morgan, Executive Producer

Zack Herpy, Producer

John Kowalchuk, Assistant Editor

Visual Effects, Graphics, Animation: The Mill

Heath Raymond, Executive Producer

Ija Ochoa, Producer

Mario Stipinovich, Creative Director

Tetsuro Mise, Art Director

Morgan O’brien, Designer

Kieran Hanrahan, 2D Lead

Alexis Jo, 2D Assist

 

Telecine: The Mill

Mikey Rossiter, Colourist

Evan Bauer, Colour Producer

Andrew Ceen, Colour Assist

Music/Licensed Music Tracks: APM Music

“Riding Bikes”

“Chocolate Craving”

“Bad Behavior”

 

Music/Licensed Music Tracks (Social): Music Bed

“The Bright Side (Inst)” by Summer Kennedy

Audio Post: Sonic Union

Steve Rosen, Sound Designer/Mix Engineer

Pat Sullivan, Senior Producer

 

Please contact Vonda LePage ([email protected]) to request additional information or materials from this campaign.