The State of Grocery

McKinsey & Company looks at consumer behavior shifts that are evolving the grocery retail sector in North America.

Five trends to look out for in 2023 are:

  • Ongoing pressure to deliver value to consumers
  • Elevated personalized experience across channels
  • Broader business diversification
  • Acceleration of generative AI
  • Sustainability as a driver of the top and bottom lines.

Don’t miss the rest of this article series from McKinsey. Reports on grocery trends in Europe, Latin America, and Asia are featured.