Digital Media World Tries to Decode Facebook’s Latest Algorithm Tweak

In what Facebook described as an effort to surface fewer links to “low-quality web experiences,” the company said Wednesday it will begin de-emphasizing links that drive people off Facebook to webpages with “little substantive content” and “a large number of disruptive, shocking or malicious ads.” It may also prevent people from running ads on Facebook that drive users to those pages.

The company gave few specifics about what, exactly, will lead to pages being demoted in the News Feed, but some publishers welcomed the move if it will help stamp out links to pages crammed with low-quality ads.

Read more at the Wall Street Journal