Direct-to-Consumer Brands: TV Performance Benchmarks

What’s Working, What’s Not & How Can TV’s Fastest-Growing Advertiser Segment Make Campaigns Even More Effective?


TVSquared examined four direct-to-consumer (DTC) verticals to understand how TV advertising impacts business outcomes. This report outlines best practices for measurement, commercial length, and TV buys, including genre and daypart.

Retail, subscription services, home delivery, and high-end travel are the verticals examined.

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