Emerging Best Practices in QSR Franchise Support | Approach to Increasing Sales & Taking Market Share

BARKER shares best practices for leveraging a master QSR brand in a local market. The report outlines the following key tenets for 2019 planning:

  • Focus on targeted spending for a more efficient media buy
  • Go all-in on video
  • Pod placement is crucial when it comes to the impact of your TV spots
  • Incorporate OOH in key locations
  • Lean on national support to do the heavy lifting for reach and frequency
  • Connect mobile to OOH
  • Allocate 5-10% of budget for Test & Learn.

Download BARKER | Emerging Best Practices in QSR Franchise Support