European Programmatic In-Housing

IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic. The impact of the General Data Protection Regulation (GDPR) is also covered.

Click below to read detailed reports of the five countries surveyed: