Event Review — 4A’s River States Council’s Transformation Series Program

The River States Council hosted their spring 4A’s Transformation Series program on June 15 at Bohan Advertising in Nashville, TN. The program enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.

Note: Similar sessions and other activities are regularly held among the 4A’s regional councils. For more information, be sure to visit our upcoming Events — and remember, you can filter that list to show council-specific items.

Speakers are featured who have faced very difficult circumstances — e.g., client losses, restructurings, creating new corporate cultures — within their agencies and have transitioned them into robust and thriving enterprises. Importantly, these sessions are meant to be intimate environments for attendees to engage with the speaker, generate discussion, and obtain insights that will be useful in managing their agencies.

The theme for the River States Council’s program was “Successfully Building Digital Services Within Your Agency” and featured Mark McGarrah (Partner) and Jeremy Cox (Digital Creative Director) from McGarrah Jessee in Austin, TX and Lance Compton (President & CEO) and Brett Compton (Creative Director) from Red Clay Interactive in Buford, GA. Mark and Jeremy reviewed their agency’s transition into their digital portfolio from their perspective as a creative focused agency. Conversely, Lance and Brett addressed how their agency grew from a website design agency into a full-service digital firm, including adding more traditional creative and brand development services.

Both presentations were very well received. There were registered attendees from 6 different member agencies in the Council area including Archer Malmo, Bohan, The Buntin Group, GS&F, Peter Mayer Advertising, and Zehnder Communications.