2019 Atlanta Institute of Advanced Advertising Studies

Location Details:
Creative Circus
812 Lambert Drive NE
Atlanta, GA 30324-0000


This year’s client | Honey Baked Ham

The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates. The 4A’s Atlanta Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

  • Positioning and branding
  • Strategy and planning
  • Team building
  • Creative development
  • The digital space, including mobile
  • The media landscape
  • Public relations
  • Campaign metrics
  • Presentation skills

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Honey Baked Ham. The program’s faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations. The course runs from January 15 – March 19, 2019, culminating with individual “agency” presentations to representatives from case study client in a quest to “win” the business. In late March, the students will be recognized and the winning team announced at a graduation celebration. All sessions will be held at the Creative Circus. Classes begin at 6 PM and conclude at 9 PM.

Course Curriculum
Contact Andy Goldsmith, IAAS Director, for any questions regarding the curriculum – agoldsmith0345@gmail.com | (404) 273-6225

Who Should Attend
The Institute is designed for junior professionals with one to five years’ experience. The program is beneficial to all agency disciplines. How Does the IAAS Benefit Your Agency After graduating from the Institute, participants will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior professionals with the chance to jump-start their careers and increase their contributions to their agencies. It is an efficient, cost-effective training program.

The Cost
The cost for the 2019 IAAS program is $1,300 for the first participant from a 4A’s member agency, $1,200 for the second and $1,100 for subsequent registrants. The price for non-4A’s members is $1,500 per person.

Registration
The registration deadline for the 4A’s Atlanta Institute of Advanced Advertising Studies is Friday, January 4, 2019. We hope you’ll make this investment in your agency by registering your rising stars. NOTE: We are anticipating a very quick sellout, so we would urge you to register as soon as possible.

Questions?
Registration: Contact Joyce Glenn at jglenn@aaaa.org | (212) 850-0742 Programming/Logistics: Contact Andy Goldsmith, IAAS Director at agoldsmith0345@gmail.com | (404) 273-6225