2019 Philadelphia Institute of Advanced Advertising Studies

The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.

The 4A’s Philadelphia Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry. The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch.

Topics covered include:

  • Strategic planning and fundamentals
  • Understanding the consumer, brand, and competitive landscape to uncover insights and develop a compelling creative brief
  • Crafting an idea and integrating it across tactics and channels
  • Presenting a plan from objectives, insights, ideas, and plan details, budget and measurement.

Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is Herr’s – a revered leader in the snack food industry. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

The course runs from January 22nd through April 18th culminating with individual “agency” presentations to representatives from Herr’s, in a quest to “win” the business. Ultimately, the participants will be recognized in a brief certificate ceremony, and the winning team will be announced during the graduation celebration is on April 25th.

Course locations will rotate through several Philadelphia agencies so that students experience a range of environments across the city. Classes begin at 6:00pm and conclude by 9:00pm..

To register for a 4A’s event you must create an account with us.

Find out more about how we use your account information. Connect with us via email eventhelp@aaaa.org OR phone 212-682-2500.

Course Curriculum
A detailed course schedule will be provided to all participants following close of registration on Wednesday, January 2, 2019.

Who Should Attend
The program is designed for promising agency professionals with two to five years of experience across all disciplines—creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile.

For Participating Agencies
After graduating from the Institute, your people will return to work with a better understanding of the big picture, an enhanced ability to work virtually in a team environment, and a renewed passion for doing excellent work and increasing their contributions. Marketing communications companies need a program that provides a real-life understanding of our business, and that is what IAAS delivers. The IAAS helps junior people jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

For Attendees
Let our outstanding faculty jump-start your career. Contribute more to your agency. Network with other up-and-coming professionals. Get a better sense of the big picture, an enhanced ability to work in a team environment and an increased passion for excellence.

The registration deadline for the 4A’s Philadelphia IAAS is January 2, 2019. In some cases, late registration may be available at an additional fee. To register now, click the appropriate register button shown above.

We hope you’ll make this investment in your agency by registering your rising stars. Working in tandem with Herr’s is a once-in-a-lifetime opportunity.

Registration Fees

  • 4A’s Members: $1,300 for the first participant from a 4A’s member agency, $1,200 for the second and $1,100 for subsequent registrants from the same member agency.
  • Non-4A’s Members: Limited exceptions may be made. Please contact program Director for info.

NOTE: We are anticipating a very quick sellout, so we would urge you to register as soon as possible.

Registration: Contact Joyce Glenn | jglenn@aaaa.org | (212) 850-0742
Programming/Logistics: Kristin Hummel, IAAS Director | KHummel@tierneyagency.com | (617) 413-0941