2019 Southern California Institute of Advanced Advertising Studies

Location Details:
UCLA Extension
405 Hilgard Avenue
Los Angeles, CA 90095

The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.

As the preeminent advertising agency training program in the country, the 4A’s Southern California Institute of Advanced Advertising Studies is the perfect vehicle for your next generation of advertising leaders to obtain a comprehensive understanding of the advertising industry. The program includes many of the most highly recognized industry experts as guest lecturers in their specific fields, providing students with the tools required and application to a real-life client-sponsored case study in competition with their peers for the Monty McKinney Award.
Specific lecture topics include:

  • Research Strategy
  • Strategic & Account Planning
  • Developing The Big Idea
  • Creative Idea Generation
  • Digital Strategy
  • Content & Consumer Engagement
  • Leveraging Digital, Social & Experiential Marketing
  • Developing Media Strategies
  • Storytelling
  • Presentation Training

Students attend class at UCLA one evening per week and then work with their teammates to prepare a final deliverable in the form of a competitive presentation addressing the case study assignment (to be announced).

The course runs from February 4th to May 29th, 2019 culminating with six student team presentations to a guest judging panel made up of guest lecturers and client/agency representatives. Final presentations are scheduled for May 21st and 22nd at UCLA with the winner of the Monty McKinney Award announced at the Awards Banquet on May 29th.

The course is accredited by UCLA Extension as part of its Marketing and Business Program and classes are held every Monday evening from 6:30 pm to 9:00 pm.

To register for a 4A’s event you must create an account with us.

Find out more about how we use your account info. Connect with us via email eventhelp@aaaa.org OR phone 212-682-2500.

Course Curriculum
Contact Cliff Scott, Director, IAAS Southern California, at cliffscott@scottgroupconsulting.com with questions about the 2019 curriculum.

Who Should Attend
The program is designed for promising agency professionals with two to five years of experience across all disciplines—creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile

For Participating Agencies
After graduating from the Institute, your people will return to work with a better understanding of the big picture, an enhanced ability to work virtually in a team environment, and a renewed passion for doing excellent work and increasing their contributions. Marketing communications companies need a program that provides a real-life understanding of our business, and that is what IAAS delivers. The IAAS helps junior people jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

For Attendees
Let our outstanding faculty jump-start your career. Contribute more to your agency. Network with other up-and-coming professionals. Get a better sense of the big picture, an enhanced ability to work in a team environment and an increased passion for excellence.

The registration deadline for the 4A’s Southern California IAAS is January 31, 2019. To register, click the appropriate register button shown above.

We hope you’ll make this investment in your agency by registering your rising stars. Working in tandem with RPA and AM/PM is a once-in-a-lifetime opportunity.

Registration Fees

  • 4A’s members: $1,650 per person for the first two registrations; $1,550 for each registration thereafter
  • Non-4A’s Members: $1,950 per student

NOTE: We are anticipating a very quick sellout, so we would urge you to register as soon as possible.

Registration: Contact learningsupport@aaaa.org
Programming/Logistics: Cliff Scott, IAAS Director | cliffscott@scottgroupconsulting.com | (818) 735-7370; or Jerry McGee, EVP, Western Region, 4A’s | jmcgee@aaaa.org | (310) 300-3422