4A’s Chicago Virtual IAAS 2020

50 Year Legacy: Training Chicago Agency Rising Stars

The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership — to gather for an accelerated experience that will enable them to learn from industry leaders and to apply that learning to a real-world assignment.


Accelerated (8 Week) “Pitch” Boot Camp

The IAAS is an intense, eight-week training course that uses a “new business pitch” format to provide students unique opportunities to develop/refine their skills in four key areas: Teamwork/Collaboration, Presenting/Selling Ideas, Managing Client Relationships, and the IMC Process: from Insight to Execution.


Proprietary Curriculum: Learn from Award-Winning Chicago Agency Case Studies

Northwestern University Professor, and Chicago Agency veteran Judy Franks will customize all course materials from award-winning Chicago Agency case studies. No other training program provides the rigor of case-based learning with the custom approach that features Chicago’s most celebrated work. Students will also virtually experience agency cultures, meet agency leaders, and learn from industry experts.

Course Timeline:
( Weekly sessions to be held via zoom from 5:30 to 7 PM central. )

Date:Topic:
8-SepProgram Kick-Off/Client Briefing
15-SepNew Business
22-SepStrategy/The Brief
29-SepBig Ideas
6-OctStrategy Review Session
13-OctContent/Connection Strategy
20-OctMarketing Science
27-OctPackaging/Presenting the Solution
4-NovDress Rehearsals
10-NovFinal Client Presentations
Registration is Open: Program Participation is Limited to 40 Students