4A’s StratFest 2020

On-Demand Virtual Event

StratFest is open for registration for on-demand viewing through October 15th.


Planning in Real-Time

In a time where markets and culture can change in an instant and speed is a competitive advantage, the strategy practice finds itself caught between the competing demands of ever-expanding remits, the need for even deeper understanding, and shrinking deadlines. The COVID-19 crisis has shown just how quickly and dramatically situations can change. At StratFest 2020, we’ll explore how strategists need to rethink the craft to both lead and deliver impact at speed.

Since its introduction to the ad industry over 50 years ago, the strategy discipline has had an undeniable impact on the ways brands communicate and connect with consumers. The 4A’s StratFest celebrates the strategist community and is home to the 4A’s Jay Chiat Awards, which recognizes the best strategic thinking in marketing, media and advertising around the world.

Due to the COVID-19 crisis we have cancelled the Jay Chiat Awards for 2020 but will continue to highlight examples of great strategic thinking.


Bring your team to StratFest!

1 ticket for $195
5 can attend for $500
10 can attend for $900

1 ticket for $275
5 can attend for $750
10 can attend for $1,150


LIVE EVENTS. You may transfer your registration to a colleague at no additional cost, but you must contact us in advance of the event to do so. There will be a $100 cancellation fee on any cancellations received more than 30 days before the event. There is no refund for cancellations received less than 30 days before the event, except that if it is impossible for you to attend as a result of severe weather (e.g. systemic flight cancellations) or similar force majeure event, 4A’s will refund 25% of your registration fee. Substitutions are (almost) always allowed. Substitutions and cancellations should be sent to Fallon White-Jean at [email protected]

VIRTUAL EVENTS. No refunds will be granted for any cancellations. However, you may transfer your registration to a colleague at no additional cost. Please contact Fallon White-Jean at [email protected] to transfer your registration.

4A’s may in rare instances, and on short notice, need to reschedule or even cancel a program or may need to substitute a speaker; this may be caused, for example, by a force majeure event. We will provide the earliest notice that we are reasonably able to provide under those circumstances. In situations where 4A’s cancels or reschedules a program, we will notify you of any applicable refund terms. Under no circumstances will 4A’s be liable for consequential or indirect damages or for any amount in excess of your registration fee.


We may provide an attendee list to companies that sponsor this event. The attendee list may include the name, title, affiliation, and email address of each attendee. Sponsors may use this information to contact attendees about products or services that may be of interest.


Registration: Fallon White-Jean at [email protected]

Event Logistics: Fallon White-Jean at [email protected]

Partnerships: Aaron Zimmerman at [email protected]

Agenda: Mollie Rosen at [email protected]

Speaker Submission Form: Speaker submissions are accepted until June 19, 2020.