Agency Planner Essentials: Customer-Driven Media Planning

Location Details:
4A's Webinar

Webinar Recording Available!

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

This webinar is eligible for one CE credit towards the IAB Media Buying & Planner Recertification.

You don’t need to be a media planner to develop a media strategy. This webinar will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.

What You Will Learn:

  • How to overcome the problem of jumping directly into mediums rather than letting insights drive the medium.
  • Barrier-based strategic planning that allows your customer to drive your integrated media plan.
  • Cutting through the barriers with a media strategy toolkit.
  • How to create a Customer Journey for media plans big and small.
  • How other agencies and brands are using the media strategy toolkit.

Who Should Attend:
Junior- to mid-level account managers and planners

About the Trainer:

Marci Klugman, Senior Consultant at Noetic Consultants. Marci’s experience spans both the agency and client side of the marketing industry. At the start of her career in New York City, she worked for Grey and BBDO on iconic brands for Procter & Gamble, Frito-Lay and Campbell Soup Company. She later moved to Washington, DC and spent ten years in the marketing department at Discovery Channel, overseeing campaigns for some of the network’s highest-rated programs including Deadliest Catch, Planet Earth and Shark Week. At Noetic, she’s had the privilege of working with clients across various industries on brand strategy, research initiatives and marketing training.

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

Purchase the entire series (that’s 3 webinars) for a special bundle price!
Learn how today.

Member Pricing Non-Member Pricing
  • Individual: $375
  • Conference Room*: $949
  • Unlimited**: $2,699
  • Individual: $660
  • Conference Room*: $1,875
  • Unlimited**: $3,499

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

A 10% cancellation fee will be applied to any cancellation.

Please contact | 212-850-0742