Webinar Recording Available! Augmented reality (AR) and virtual reality (VR) are captivating people in imaginative ways. This past summer, Pokémon Go featured a novel use of AR that helped propel it past the 500 million download milestone. Meanwhile, this November, Sony is launching PlayStation VR which should provide the most scale yet for high-end headsets.
By 2020, the worldwide market for VR could reach anywhere from $10 billion to $70 billion, and worldwide AR revenues could reach as high as $90 billion in that time, according to estimates tracked by eMarketer. Deutsche Bank predicts that the number of VR users could skyrocket from 23 million to 155 million between 2016 and 2020.
As AR and VR further blend, leading to the new term “mixed reality” to cover the intersection of the two, marketers will need to learn how to keep their brands relevant with new technologies.
In this webinar, you will get answers to:
- What are the differences among all these new twists on reality?
- What are the major platforms and players that marketers should place early bets on?
- What are the immediate opportunities for scale and impact?
- How do marketers ‘buy’ AR and VR? Are there ad networks or other more traditional ways to access such inventory?
- What are the biggest challenges that marketers can expect when advertising in AR and VR, and creating branded experiences?
- How can marketers measure success?
Who Should Attend
Suited for executives in strategic roles, especially those who oversee creative and production. Those interested in understanding future trends and how mixed reality will (and won’t) shape advertising, media consumption, and the way all marketers tell stories in the years ahead should also attend.
About Your Webinar Leader
David Berkowitz, currently the principal of his consultancy Serial Marketer, previously served as Chief Marketing Officer at Publicis Groupe creative agency MRY. Prior to joining MRY in 2013, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his blog since 2005. He has spoken at more than 300 events globally. He lives in Manhattan on Madison Avenue, where he feels right at home.
Pricing For Individual Webinar
|Member Pricing||Non-Member Pricing|
* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.
A 10% cancellation fee will be applied to any cancellation.
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