5 Bryant Park
1065 Avenue of the Americas
New York, NY 10018
Research conducted by Harvard University found that about half of those who move into leadership positions fail.
4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
What It’s All About?
The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.
The Agency Leadership SimulationTM (ALS)
During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.